Apple heavily promotes its Apple Pay mobile payment service and they use the prominent slogan “#PayTheAppleWay”. So how does it work? For every $100 paid through the app, Apple gets 15 cents. It doesn’t sound like much, but they could make $4 billion this year!

Apple Pay will soon become Google Play’s biggest competitor

People love Apple Pay. From where? If you have an Apple Watch, you don’t even need to take out your iPhone. Just click and you’re done. No more scattering credit cards as everyone behind you starts to lose patience. Most stores accept this, so Apple promotes it with TV ads. In an ad titled “Dancing,” a woman struggles with a credit card while another customer conveniently uses Apple Pay. Message? You know this.

Another ad, “Captcha”, shows a woman who can’t prove she’s human online. She gives up and finds another site where she can pay with Apple Pay. Just one touch and it’s ready!

The “Pay Through Apple” campaign is held in the US and UK. The company is making such a breakthrough because the payments service is part of Services, its second-largest business, which generated $21.21 billion in revenue last quarter. This is 8.2% more than last year!

Selling more iPhones is nothing new. It’s about getting people to use the service on a regular basis. The company doesn’t just advertise a payment method; It’s changing the way we buy and pay for things every day. That’s more than business for a trillion dollar company; this is a big step into the future.