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XiaomiThe Chinese technology giant announced that it will enter the automotive industry in 2021 and that its first electric car can be launched in 2024. But unlike other
XiaomiThe Chinese technology giant announced that it will enter the automotive industry in 2021 and that its first electric car can be launched in 2024. But unlike other electric vehicle manufacturers, Xiaomi wants to gain a lot from software, not hardware.
According to Chinese media, The profit margin of Xiaomi’s electric vehicles is only 1% and is not derived as part of in-vehicle system software. This strategy is consistent with Xiaomi’s business model in the smartphone market, where the overall profit margin does not exceed 5%.
Lei Jun, founder and chairman of Xiaomi, announced at a press conference that Xiaomi wants to offer consumers “high quality electric vehicles at affordable prices”. Ha anche aggiunto che Xiaomi will invest 10 billion dollars in the automotive industry in the next 10 years.
To realize its vision, Xiaomi has selected some key partners for the supply of key components for its electric vehicles. Tra questi ci sono Zhongxinhang and CATLBecause of the major battery manufacturers in China. Initially, Xiaomi also considered BYD, another major battery and electric vehicle manufacturer, but it has apparently been removed from the supplier list.
Xiaomi is not the only technology company to enter the automotive industry. Apple, Huawei and Baidu have expressed their interest in or projects in aerospace and automotive smart projects. We want to have sufficient knowledge of software, artificial intelligence and internet to create innovative and innovative connections.
However, getting into the automotive business is not easy. There are many challenges to face such as competition from traditional manufacturers and competition from new entrants like Tesla, government regulations, safety of vehicles and passengers, management of the supply chain and customer satisfaction.
Xiaomi will show that it can transfer its success to smartphones and electric vehicles. To do this, it will offer consumers a unique and personalized guide experience based on software and integrated services. On its own, it can be massively distinguished and a significant commercial quota can be conquered.
Source: T Today
John Wilkes is a seasoned journalist and author at Div Bracket. He specializes in covering trending news across a wide range of topics, from politics to entertainment and everything in between.
