Only sit and watch Netflix is ​​probably the first thought that comes to mind on a Sunday you want to spend time with or on a weekday and can’t wait to clear your head from work. Sometimes it is even difficult for you to choose what to watch.

One of the techniques Netflix uses to improve this experience is the content we are working on Play the trailer right away. It makes sense when you think about it, but if you investigate this feature in depth, you’ll be surprised by the details of it.

First, let’s look at the concept of “decision fatigue.”

The concept called decision fatigue occurs in every aspect of our lives and influences our decisions even when we are not aware of it. continuously during the day by making choices When you are mentally tired, you can experience a feeling of burnout.

As a result, you may find it difficult to make decisions, even small ones, or you may make wrong decisions. At work purely psychological This process is called decision fatigue.

After a tired day, decision fatigue obviously plays a role.

You don’t want to come home and occupy your mind after a busy work or school pace, you avoid responsibilities, of making decisions you stay away.

In times like these there is something to watch even to choose It may be a tiring and difficult job for you. Netflix also uses the technique that is the subject of our content to improve this situation. Obviously, the goal here isn’t just to weigh up our interests.

Watching the trailer is the main factor that plays a role in whether or not to watch that content.

Trailers inform us about what the content is about and make a decision about whether or not to watch it. That’s what Netflix wants to achieve speed up the decision-making process is to switch to playing the selected content.

Of course, Netflix, which employs some of the brightest minds with business acumen, plans a lot more than we see from the outside.

By using this browsing feature of the app, the company can “Avoid laziness” It uses the psychological principle known as We can also summarize avoiding laziness as ‘we are happier when we are busy’.

Imagine a slow moving elevator, and it immediately starts to get on our nerves. Or we play on the phone or read a book instead of looking at the surroundings while on the bus, right? Here it is exactly this principle Activated.

How does Netflix use this policy?

Perhaps the most frustrating aspect of the business, whose main purpose is to entertain people and make money: from endless possibilities our process of deciding what to watch.

As the options increase, the more we navigate and the more we find nothing, the more we get bored. However, we came when the trailer of the content is played it gives us audiovisual information and our sense of emptiness, arising from the principle of “avoiding laziness” is closed.

While it may seem simple from the outside, in reality this feature is so effective that later on; Other platforms such as Prime Video, Zomato and YouTube have also started using it.

User-oriented platforms, which use this principle improve their customers’ experience even though we are not aware of them, they keep our satisfaction.

One of the most famous examples of this is what Google brings up when our internet connection goes down, leaving us blank and unable to leave. dinosaur game!