Ford Motor Colombia is at the forefront of pedestrian protection and care technology with Ford Co-Pilot 360 technology and its Collision Avoidance Assistant with Pedestrian Detection.

In Colombia, according to the National Agency for Road Safety, the number of traffic accidents increased by 6.5% compared to the final figures for 2022.[1], whose differential cost is almost 1000 accidents registered up to July 2023. Data like this makes it essential for Colombia to have tools that aid driving and prevent accidents. With this in mind, brands like Ford Motor Colombia have adopted technologies that protect and take care of pedestrians, like the Ford Co-Pilot 360™.

This driver assistance includes “Collision Assistant with Pedestrian Detection, a technological avant-garde designed to accurately and quickly detect the presence of pedestrians on the road and take preventive measures to avoid collisions. In the event of a risky situation, the system will alert the driver and, if necessary, automatically apply the brakes to avoid or reduce the severity of a potential impact. This not only improves driver confidence, but also contributes to increased safety awareness while driving.

“One of Ford’s main goals in implementing a collision avoidance system with pedestrian detection. in vehicles is to address the road safety problems faced by these road users. Via Ford Co-Pilot 360™ we are doing our part in the mission of softening the statistics to guarantee greater protection for both the driver, the occupants of the vehicle and the people outside it,” he explains. Rafael Melo, Marketing Manager, Ford Colombia.

In addition to Collision Assist, the Ford Co-Pilot 360™ includes other technologies such as adaptive cruise control, which automatically adjusts vehicle speed to maintain a safe distance from surrounding vehicles, and Lane Keeping Assist, which helps the driver stay in your lane. safely.

In Colombia, the Ovalo Azul brand has incorporated this technology into models designed and built for pedestrian care, such as the Ford F-150, Ranger Limited, Ranger Raptor, Ford Explorer, Ford Edge, Ford Escape and Ford Bronco. As part of World Pedestrian Day, celebrated in August to highlight the responsibility of different road users, Ford continues its commitment to ensure safety and thus prevent accidents, contributing to a safer environment for everyone on the road. .

[1] https://ansv.gov.co/observatorio/estad%C3%ADsticas