Google Ads and a non-presentation platform. Used by millions of companies to promote their products and services, this platform has become a benchmark in the online advertising world. Recently Google announced some major changes Compliant Digital Services Act (DSA) dell’Unione Europea. What exactly does it mean for users and advertisers? Let’s learn together.

Transparency announced to Google Ads

Google has the decision to do this Transparency Center in Announcements To meet the specific regulations of the DSA. Launched earlier this year, this hub is a consultable archive that lets you discover more ads across Google platforms. We provided informative information by targeting the European Union’s service announcement for the European Union.

Other information: Meta information of Google and Apple: Download application published on Facebook in UE

Access was previously for researchers

I didn’t hang out alone, but I researchers new changes were used. Google gives more access to data for desired color Provide practical functionality on Google Search, YouTube, Google Maps, Google Play and Shopping. This is particularly useful for research into understanding systemic risks in the EU.

Other areas of transparency

Google is there too increasing transparency in other areasIncludes another section in the Trasparenza Center for understanding Political Policy. More information will be provided on auditing the content of transparency reports and risk assessments will be shared.Large and new research engines in accordance with DSA requirements for all online platforms“.

Changes to Google Ads are critical In line with UE’s new regulation, it is crucial for great security and responsibility.. This is a crucial moment not just for Google, but for the entire online advertising ecosystem. In any case, if no changes are made: Google’s quotidiano degli strumenti will remain unchanged.