Threadssocial network microblogging Powered by Meta as an attempt to take advantage of the X (formerly Twitter) downturn, it started off very well, but activity levels began to drop very sharply shortly after. Perhaps in an attempt to avoid premature closure of the company released a web interfacemaking it easy to use on desktop and alternative mobile operating systems that are not supported by the official app.

If we say the release of the web interface, it is because it could be seen before the official launch, but without allowing users to register through it. Meta’s intention was to encourage the use of official apps for iOS and Android, a strategy that is by no means unreasonable given that for years content delivered over the Internet has been consumed more through mobile phones than computers, with the exception of specific media and content.

About the Threads web interface, it basically preserves the functionality and interface of mobile apps, which is normal if you want to offer a consistent experience across all platforms. In addition, this way the jump from the mobile application to the web interface should be much smoother for the user, who would have to find an environment that is familiar to him.

Of course, the fact that the web interface has been released does not mean that the registry has gone through the same process, since thread access he has yet to get an Instagram account. Again we encounter an approach that is not bad at first, seeing the big push that the social network has focused on photos and short videos, but it seems that this was not enough to make people loyal to the user-oriented microblogging.

We will see how Threads will do with the release of its web interface, but it does not seem to be of any use, since most people consume the Internet mainly through mobile phones, and we must add that the format of social networks such as This one, which includes X/Twitter and Mastodon, are quite well suited for use via mobile devices.

As a detail, Threads is based on ActivityPub, the same technology as Mastodon and Blue sky, with the intention being to introduce support for Fediverse at least later. Many at the time saw this as an attempt by the Meta to take over the Fediverse through the typical adopt, expand and extinguish maneuver, but seeing the trajectory it’s taking, all indications are that Threads will eventually close their doors before doing any damage. .

If he doesn’t manage to straighten his course, Threads will be another failure for the Meta, adding a very ambitious idea that was executed in a mediocre way to the one we mainly see through the Metaverse, and which in the end didn’t even generate much interest. among the company’s own employees. Disagreements over how to run the VR-based universe led to John Carmack’s decision to resign.

Instagram, WhatsApp, and to a lesser extent Facebook have a lot of muscle together, so Meta has more than enough resources to sustain itself, but we’ll see if the corporation can stand up to alternatives when its current flagship services start to decline.