Both mascot and brand name memorability very important about it. While mascots add value to the company and product, they also create an emotional connection with the consumer. The symbolic characters that distinguish the brand from its competitors, even though they are well designed, ensure a pleasant experience between the product and the consumer.

It is also necessary that the mascots, which can appear in any area where the brand can be advertised, are transferred to the target audience. Keeping up to date and time must adapt to the world of design.

Michelin’s mascot “Bibendum”the Cheetos mascot “ChesterMany mascots that come to mind when it comes to brand character, such as ‘, have undergone incredible changes over time. The first versions of some of these changes, which keep pace with today’s rules, will surprise you.

No doubt Bibendum can be shown at the beginning of the interesting changes.

in a row in 1894 of stacked tires Bibendum, which originated with this idea, was drawn in 1899 by a famous illustrator. In the original version, the characters next to Bibendum represent deflated tires from competing brands. While there are obstacles in the glass in the character’s hand, as a slogan “Now It’s Time to Drink” is preferred.

In the years that followed, Michelin regularly changed the Bibendum character and added a certain facial expression. Bibendum is so appreciated that the jury consisting of the Financial Times and Report On Business Magazine, among the well-known names in the communication world, chose Bibendum in 2000. “The best logo in the world” he chooses. There’s no denying that the years have made Bibendum both likeable and memorable.

Chester’s childhood friend

First pictured in 1986 Chesteris a character who came to life in a cheetah. The choice of the cheetah in design leads to creative ideas in many advertisements. Chester, who always wears sunglasses and stands out with his orange feathers, funny moods It also manages to grab the attention of children. Chester, which has been around since day one of the brand’s launch, is also a partner in the change and seems to like the new look.

With Ronald McDonaldland, we are sure that many people have photos.

clown costume Sitting on the couch and posing cutely, Ronald McDonaldland was created in 1963 by Willard Scott and Oscar Goldstein. World famous restaurant chaini McDonalds mascot Ronald McDonaldlandIt seems to entertain children. The brand plays the mascot in many commercials to grab the attention of children and make them spend more time in restaurants.

In the early 2000s, the agency decided to remove Ronald McDonaldland from many environments. Ronald McDonaldland’s change is gratifying when you see the first state in this process. Because the character in 1963 is a little scary.

The adopted Mr. The interesting story of Clean

The face of the Procter & Gamble brand Mr. beautifulIt appears in 1957. Although it is written in many places that it is inspired by the navy sailor or the ghost, the brand writes a story about it and Mr. It forms the life story of Clean. Farmer man and woman, baby Mr. She finds Clean and adopts him.

Mr. beautiful “the hardest working cleaner” The book he wrote with the mission of being Helpful, creative, fearless and strongly muscled found mr. Clean manages to become one of the mascots that come to mind today. Time Looks like it’s good for Clean. handsome and sympathetic stands.

First Mr. P, then Julius

It was released at Procter & Gamble in 1968 and sold to Kellogg’s in 2012. Pringlesis the new model of chips produced against the air in the packaging of classic chips. The name of the mascot is many years Mr P is called. Julius Pringles The name was given by two American students in the early 2000s.

The current version will be redesigned in 2021. Even more so when Julius lost his hair and became a minimalist. friendly looks like. The brand has managed to keep up with design trends and make the mascot more stylish by using only black.

The Nesquick rabbit, which has not lost its sweetness for 50 years.

kids like to drink Nestlé Ouik, He gets his mascot in 1973. When the name of the company was changed to Nesquik in 1999, the rabbit also changed and the color changed from pink to brown.

he wears around his neck The letter “Q” becomes “N” It looks even sweeter with its modern lines. Adorned with bags and clothing, Nesquik is perhaps the most loveable bunny in the design world. What do you say?

A change worthy of royalty from Burger King

If you have “King” in your name, what else would you expect your mascot to be? Burger King also brings the character you saw on the left in 1955 to the consumer, without looking for adventure. Some of you may not remember both.

The king comes and goes for various reasons. It stars in commercials, video games are released, and executives say it won’t be used anymore. However, in 2015, he again declares his kingdom in a boxing match. Don’t you find his “I’m the king of the civilian world” smile a little unsettling?

As you can see the brands are; It regularly redesigns its mascots to keep up with the needs of the times, to strengthen the bond with consumers and to be remembered. While many brands are making this change, “from where to where” Which of the examples do you think was more successful?