Apple has set the date of the biggest product update of the year as September 12, when it plans to introduce the iPhone 15 series and new generation smart watches. The company announced its plans on its website and via email under the slogan “Wonderlust”. The presentation will be streamed online at 10 a.m. PT, along with an event at Apple’s Steve Jobs Theater in Cupertino.

Apple is under more pressure than ever before with the release of the iPhone. Its sales fell for three consecutive quarters as the company struggled with declining demand for smartphones and other devices. The new products will help fuel growth this holiday season, Apple’s biggest sales of the year. The iPhone and Apple Watch together make up the majority of the tech giant’s revenue.

The highlight of the event will be the iPhone 15 series, which will include two entry-level models and two high-end models. The lower-end devices, which will likely be called the iPhone 15 and 15 Plus, will retain some of the features of last year’s Pro models, such as the A16 chip, Dynamic Island user interface and 48-megapixel rear camera, but retain the current design. .

More significant changes will come to high-end models, such as a redesigned bezel that uses titanium instead of stainless steel, much thinner bezels around the screen, and the A17 processor, which uses an advanced 3 nanometer manufacturing method. Titanium will also make phones a little lighter. There’s also a new, customizable button that replaces the old volume rocker, a feature that’s been on the iPhone since the product was released in 2007.

The new best-in-class iPhone with a 6.7-inch display will also add a new camera with deeper optical zoom. This means that the camera can focus more accurately on distant objects using the physical lens rather than software, resulting in higher quality images. And all four new iPhones will transition to USB-C charging ports in line with the new European Union regulations. This will be the first iPhone connector switch since 2012.

Apple usually opens new iPhones for pre-order on the Friday after the launch, and begins shipping them to customers and stores a week later. According to Bloomberg News, the company plans to increase the prices of some of its high-end models this year.

Apple will unveil the updated AirPods at the event that include a USB-C charging port to accommodate the new iPhones. As for the Apple Watch, the company will introduce the Series 9 model lineup and the second-generation high-end Ultra watches that were first released last year.

The new models will feature faster chips and this will mark the first performance boost for Apple’s smartwatch in three years, but other changes will be minor. The new body colors are expected to become one of the company’s advantages. For example, Apple tested the Ultra version in black.