According to analytical company Counterpoint Research, the Chinese company Xiaomi, which has already joined the club of Samsung and Apple, has more than 500 million smartphone users in the world.

In theory, Xiaomi’s large customer base could help further build the company’s brand if products meet or exceed expectations. It could also give Xiaomi more opportunities to monetize the traffic on its smartphones, allowing the company to effectively sell IoT devices, headphones, smartwatches and other gadgets.

2021 has been very successful for the company as users actively buy smartphones. Xiaomi’s successful global expansion is particularly noticeable in India and Europe, where it ranks among the top three OEMs in Q1 2022. In India, the company is the leader with 23% of the market, and fifth in China.

Xiaomi’s average per capita income (ARPU) in China is much higher than in other regional markets, and ARPU for premium smartphones is higher than for low-end smartphones. This partially explains the strategic importance of the Chinese segment of the premium smartphone market, although demand now appears weak. The additional revenue and revenue from Chinese premium smartphone users could help Xiaomi continue to subsidize overseas sales channels, move to new countries and run global marketing campaigns.