Maybe Apple is making changes in its approach to customer support. According to MacRumorsStarting later this year, customers will no longer receive direct support from Apple employees on social media platforms such as Twitter and YouTube.

The report states that Apple plans to stop all replies to direct customer messages from contacts on the @AppleSupport Twitter account from October 1, 2023. Instead, customers will receive an automated response with information on how to contact Apple for assistance.

Apple will also stop offering technical assistance in the comment sections of YouTube videos on its support channel. The company is also phasing out the paid Community Expert position in the Apple Support Community, an online forum where customers seek advice.

It’s unclear why Apple did this, but the decision will affect both its customers and employees. While customers will no longer receive direct support via Twitter and YouTube, employees who have worked in these roles may face uncertainty about their futures.

Employees who will be affected by this change are reportedly offered the option to switch to phone support functions within the company. But some are unable or unwilling to make the transition. Apple it also limits employees’ ability to switch to other chat support functions unless there is a medical reason. According to MacRumors’ reportThis has caused discontent among social media support team members.

Apple He has been offering customer support via Twitter for over 6 years. However, in a recent meeting with employees, Apple reportedly announced its decision to end Twitter support, citing customers’ preferences for phone support, sources said. MacRumors. Apple He hasn’t said anything about it yet.