Meta is considering creating ad-free, paid versions of Facebook and Instagram for users in the European Union.
According to the news of Ukrinform, this was reported by The New York Times, citing its own sources.
Subscribers will not see in-app ads, which could help Meta avoid charges from EU regulators. In the European Union, advertisements based on the analysis of personal data are considered to violate their privacy.
Meanwhile, Meta will continue to offer free, ad-supported versions of Facebook and Instagram. It is not yet known how much the paid versions will cost and when the company will be able to release them.
Let’s remind: In July, the European Union court effectively banned Meta company from integrating data collected about users into its platforms. FacebookIn addition to Instagram and WhatsApp, third-party sites and applications without user consent.