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The unspoken side of Apple’s “(PRODUCT) red” text on red color products

  • September 3, 2023
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Red Apple products actually serve a very useful purpose! In fact, not just Apple, but also Converse, Amazon, Starbucks. other brands also included in this service. This is

Red Apple products actually serve a very useful purpose! In fact, not just Apple, but also Converse, Amazon, Starbucks. other brands also included in this service.

This is such a service that if you buy a red Apple product, it’s for HIV/AIDS patients. you have provided financial support whether you have contributed to the fight against COVID-19! Let’s take a look at the details of this project and what stage it is at.

The story of “(PRODUCT)” products goes back to an organizational partnership in 2006.

There is an organization called ‘Product Red’, which was formed in collaboration with singer Bono and activist Bobby Shriver of the music group U2, and the purpose of this organization is: in eight African countries Eliminating HIV/AIDS diseases.

The organization, other than Apple; It also has partnerships with other major brands such as Converse, Amazon, Starbucks, Nike, Dell and Dyson. The products that comprise the brands’ partnership are all red. The purpose of products with this partnership is to monetize customers through consumption and monetization. for a good cause to use.

If you bought a red Apple product with “(PRODUCT) Red” on it, the money you paid was used for a good cause!

“Take red, save lives.”

Although the institution’s contributions are mainly focused on AIDS and HIV disease in Africa, the boundaries have shifted in recent years with the emergence of the COVID-19 epidemic and to fight the pandemic donations have been made.

More than a quarter of a billion dollars in donations have been generated from the sale of Apple’s “(PRODUCT) Red” products.

Apple’s (PRODUCT)Red phone cases, Apple Watch and bands and dials, iPad cases and Beats headphones are also included in the campaign, but most of the revenue came from iPhones.

Thanks to the contribution of the ‘(PRODUCT) Red’ iPhone, 192 million tests have been performed on people affected by HIV/AIDS and more than 11 million people have been tested. maintenance and support service datum!

In addition, at the time of the COVID-19 outbreak in Zambia and Ghana financial support to local health services sent. By buying these products, we have unknowingly cooperated with the aid organization.

Proceeds from the brands in the “Product Red” partnership continue to be used as donations and to end the HIV disease they are determined!

If you’re thinking of buying an iPhone, and would like to donate while doing so, you can check out the red iPhone 13 and the iPhone 14 here.

Sources: Apple explained, Apple, take advantage of

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Source: Web Tekno

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