Spotify is not at its best, this is something unquestionable. On the one hand, she faced strong controversy by adding controversial Joe Rogan podcasts to her podcast catalog, which motivated some artists to leave Spotify, as well as rejection by its users. On the other hand, despite constant announcements of this type of content, many of the announced podcasts have not taken place; and last but not least, the HiFi music that Spotify promised more than a year ago still doesn’t come.

So we have been able to confirm for some time that SPotify specializes in announcing and promising new features without necessarily implying. Sounds bad, I know, but it’s not an opinion, but a verification of an easily verifiable fact. Maybe it’s because the projects are complicated, or maybe because of a little weird but maybe effective marketing policy, the fact is that we’ve seen something like this for a long time.

Most curious, however, while these large announcements are constantly being postponed, Spotify is launching to explore other possible new features of the service. And as we can read at TechCrunch, the latest news in this regard is that Spotify is testing a new feature that allows artists present on the platform they can use it to promote their digital assetsyou know, the popular NFT.

The test is public, although it is currently only available to a pre-selected group of artists from the United Statesand in all cases, users can view the NFT catalog promoted by artists on Spotify. Of course, the service only serves as a display case, if someone wants to buy one of these tokens, they will be redirected to the digital asset store in which it is published without Spotify participating in the process, for which they will also not receive commissions.

According to the company itself they test this feature in response to requests they may receive from third parties In this context. The big question is whether Spotify users share this interest, and whether they will approach artists’ profiles when searching for their NFTs, either out of curiosity or genuine interest in acquiring one. Be that as it may, it’s good that Spotify is testing new features, there’s no doubt about it … but that users really expect it to come together with hi-fi music.