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The European Union has been active in the digital environment for some time now. technology companies has been scrutinized. In this context; Among the laws implemented by the
The European Union has been active in the digital environment for some time now. technology companies has been scrutinized. In this context; Among the laws implemented by the authorities committed to protecting consumers’ personal data and ensuring the competitive environment is “Digital Markets ActIn a news story we shared with you a few days ago, Microsoft and Apple took action to reach an agreement with the European Union. we talked about.
Nowadays there is a new development in this field. The Commission of the European Union, under the Digital Markets Act “gatekeeper” officially announced which products and services will be referred to as ” to make them suitable needs.
Gatekeeper, a term that was more media and press related in the past, is a way of telling people what to show and what not to show. for authorities making decisions had been used. This concept is intended to show more personalized results to the user in the digital environment. used in connection with. You know, if you start liking content related to a topic on social media, you will see posts about that topic all the time. Here’s how to do it threshold value guard dog it is called.
The European Union’s Digital Markets Act sets thresholds for some categories took it under. Let’s take a look at the categories created by European experts and which brands Let’s take a closer look at what has been announced as gatekeepers under these categories.
Looking at the above services, GooglingWe see it as a gatekeeper in more categories than any other brand. The company has managed to find a place for itself in almost every category. The list, which we only see Microsoft for Windows and Apple for iOS, Safari and App Store, is not fully finalized for now. European Union for certain products and services an investigation has been launched explained.
In a statement from the Council of the European Union, Microsoft’s Bing, Edge and Ads services and Apple’s iMessage and iPadOS operating system market research will be done specified. The research started for iPadOS will be completed in 12 months and the research started for other products and services will be completed in a maximum of 5 months. The European authorities are aware of the products and services mentioned in these investigations. if you are a gatekeeper they will be understood. If the investigation turns out to be against Microsoft and Apple, companies will have to take action on these services as well.
Under the Digital Markets Act, it is mandatory to be a gatekeeper, but on the list of gatekeepers with evidence submitted by companies. Not included There are also some products and services. According to the statement, the products and services that are not considered gatekeepers, although they meet the conditions of gatekeepers, are as follows:
Companies that have been declared gatekeepers by the European Union have certain rules for products and services that lead to their listing. within 6 months they must be implemented. These regulations are clearly laid down in the articles of the Digital Markets Act. It also explains in detail what developers should avoid for potential products and services that may later be included in the list. According to this;
Actions to be taken by gatekeeper companies:
Companies that do not want to be gatekeepers or comply with the law must:
We just mentioned that Microsoft, Meta, Amazon, Alphabet, ByteDance, and Apple have been announced as gatekeepers. So a six month time frame for these companies has started. What if these companies do not comply with the relevant regulations and submit a detailed report to the Commission of the European Union? with what sanctions will they meet?
Under the Digital Markets Act, companies that are labeled as gatekeepers but fail to take action are primarily reducing their global revenues. 10 percent They risk fines for their part. If the adjustments are not made in the second six-month period, this time is the worldwide income 20 per centPenalties will be applied. If the company does not respond to this, this time a brand will be sold in the countries of the European Union. until service is declined will face sanctions.
As we mentioned at the beginning of our content, one of the main reasons why the European Union has cornered tech companies is: create a fair competitive environment. In addition, the Digital Markets Act, which was created to prevent users from being subject to various obligations, should prevent economic bottlenecks in the digital world and ensure that all developers can deliver their products and services to users. contains strict rules.
Sources: Commission of the European Union (1), Commission of the European Union (2)
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Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.
