Apple Inc. The most important presentation of the new product of the year by. It starts on Tuesday, when the company will unveil the iPhone 15, new smartwatches and the latest AirPods. The event will begin at 10 a.m. local time on September 12 at the company’s headquarters in Cupertino, California.

The most significant new product will be the iPhone 15 Pro series, and minor updates are planned for Apple Watch and AirPods. The company is also expected to discuss iOS 17, iPadOS 17, and watchOS 10, upcoming software updates for iPhone, iPad, and Apple Watch.

The Wonderlust event will not feature a flashy new product category like the Vision Pro headset introduced in June, but the combination of iPhone, Apple Watch and AirPods continues to form the basis of the company’s ecosystem. Together, these products account for about 60% of total revenue, excluding money from digital services like Apple Music.

The stakes are high this year. Apple is looking to recover from the slump in sales and plans to make major changes to its high-end iPhones to get people to upgrade to its higher-end iPhones. The company also faces challenges in China, where government officials are increasingly barred from using its devices and consumer sentiment could turn against American technology.

Another problem this year: Apple is switching phone charging and data ports to the USB-C standard; It’s a move that may improve performance but could potentially upset consumers. This will be the second iPhone port change. The last change occurred in 2012, when Apple switched from the 30-pin iPod connector to Lightning on the iPhone 5.

Here’s what to expect from the event, according to reports from Bloomberg and people familiar with the company’s plans:

iPhone

• Following the usual pattern of the past few years, Apple plans to launch four models: the iPhone 15, 15 Plus, 15 Pro and the model that will be called the 15 Pro Max (not the Ultra as some claim). The regular iPhone 15 and 15 Plus will be base models with aluminum sides and glass backs, like the iPhone 14 and 14 Plus. Meanwhile, the two high-end iPhones will feature a new design that changes the side material from stainless steel to titanium.
• The iPhone 15 and 15 Plus will continue to use 6.1- and 6.7-inch displays, but the iPhone 15 Pro and Pro Max screens will look slightly larger. The look is part of the notable changes to the professional models: The bezels around the screen will be thinner by about a third. Apple is using a new manufacturing process called LIPO, or low-pressure molding, to create thinner bezels.
• The titanium in the Pro phones has a shiny appearance and replaces the fingerprint-resistant steel used in the iPhone X series. People with knowledge of the new devices say that the switch to titanium makes the phone stronger and about 10% lighter. The devices will retain the matte glass on the back of current models, but the edges connecting the sides and front are now less sharp than before.
• While the non-pro phones will mostly look like current models, they’ll have one big visual change: Dynamic Island, an interface first added to iPhone 14 Pro models last year. This allows users to see notifications in an area at the top of the screen.
• High-end phones will have a performance advantage, in line with Apple’s approach in recent years. This year’s Pro models will feature a faster A17 chip and additional memory built using the new 3-nanometer process. The processor will make these models faster, but the biggest improvement will be battery life. The iPhone 15 and 15 Plus will receive the A16 chip, which is slower than last year’s Pro phones.
• Regular iPhone models will receive a significant camera upgrade, switching from the 12-megapixel primary camera sensor to the 48-megapixel version. This matches the resolution of last year’s iPhone 14 Pro’s main camera.
• iPhone 15 Pro models will again have three cameras, including a 48-megapixel sensor. There are new telephoto lenses and ultrawide lenses with more megapixels than last year’s Pro sensors, and the company plans to introduce these improvements as significant additions to this year’s phones. The biggest camera update will be exclusive to the iPhone 15 Pro Max: an updated telephoto system with improved hardware zoom capabilities. This will double the iPhone’s ability to magnify images (using the physical lens, not software) from 3x to 6x.
• All new iPhones will include the ultra-wideband “U2” semiconductor, Apple’s first new UWB chip since the introduction of U1 in the iPhone 11 Pro in 2019. The new component is expected to improve location capabilities, making them more similar to people and devices. It can be tracked more precisely from the Find application. Apple plans to add this chip to future versions of all its major products.
• All four new models will switch from Lightning to USB-C for wired charging and data transfer, but the increased transfer speed will only be available for Pro models. All phones will have faster wireless charging.
• Pro phones will replace the ring/silent button for the first time since the feature was introduced on the original iPhone in 2007. The switch becomes an “action button” that can be configured to perform a variety of functions, such as muting the phone, activating focus mode, turning on the flashlight, launching the camera, starting voice recording, turning on Siri shortcuts, turning on the digital magnifier, and more. and turning on accessibility settings.
• The inside of the iPhone 15 Pro models has been redesigned to fit the updated aluminum body of the regular iPhone 14. This revision makes the phone easier to repair.
• Apple has several new colors for both phone lines. While regular models will be available in pink, black, white, blue and yellow colors, Pro phones will be available in grey, black, navy blue and white. The company is also stopping production of leather cases in order to use a more environmentally friendly material.

Apple Watch

• The company is planning two updated series: the Apple Watch Series 9, available in current 41-millimeter and 45-millimeter sizes, and the second-generation Ultra, which stays true to the 49-millimeter size.
• All new Apple watches will be similar to last year’s models. This means the standard watches will feature the same basic design as the Series 4 introduced in 2018, while the Ultra will retain its initial look from last year. But the company plans to use new materials and colors, including using more recycled metal and a black version of the Ultra.
• The main focus of the Apple Watch this year will be performance, and the company plans to heavily advertise the significant increase in processing speed. The watch will receive its first new chip after the Series 6 processor leap in 2020.
• New watches like the iPhone 15 series will also feature an ultra-wideband U2 chip for improved Find features.
• The watch will also receive several updates to sensors and internal components focused on speed, efficiency and accuracy, including a new version of Apple’s optical heart rate sensor.
• The company is testing the move to 3D-printed device cases, starting with the stainless steel Series 9 models. Apple also plans to switch the second generation Ultra to this process next year. This forms part of the watch’s major environmental launch planned for this year.
• As part of this effort, Apple is abandoning some of its leather watch bands. Signs of these changes are already emerging, with the company recently slashing prices on some leather and Hermes watch straps by up to 90% at its in-house employee store. Additionally, the stainless steel bracelets on the 2015 model are sold out, indicating that the strap will either be permanently updated or discontinued.

AirPods

• Apple is working to bring all of its Lightning-based accessories to the new standard as part of the move to charging iPhones via USB-C. One of the first products on this list is Apple’s best-selling product, AirPods Pro. The company also plans to introduce USB-C charging for low-cost AirPods and AirPods Max next year.
• The headphones won’t have any other major new hardware features, but the software update will bring improved automatic device switching, the ability to mute and unmute AirPods, and a new feature called Speech Awareness that automatically mutes media when people start talking. to the owner
• Apple is also working on new health features for AirPods, including a body temperature sensor and a new hearing testing system, but these improvements will likely be released at a later date.