2021 just started when it was still full of nougat, We first focused on the Clubhouse. At the time, the first of the service to aim very high, you could get an invite-only user account, you could only use it from an iPhone, and within a few weeks it became a big bubble of the moment, something that public figures contributed to, which participated in some of the meetings on the platform.

In my case, I was lucky enough to receive an invitation quite quickly and regularly attended the lectures held there for several weeks. On a few occasions I ran into personalities of some importance, even if it had nothing to do with the star names that came out during the first few weeks. And just as my interest in the service started to wane a bit, I received some invitations to share with my friends. Of course I distributed them and somehow This led me to continue using it for quite some time..

So the first months of 2021 passed, but Clubhouse was a revolution for the rest of social networks, but also other services that They didn’t hesitate to implement features similar to those offered by the fashion service. In response, Clubhouse had to hit the accelerator, first speeding up its arrival on Android and almost simultaneously removing the need for invites. Paradoxically, the beginning of the end began to write about its openness to all users.

After a huge increase when access was released, the numbers and especially the social importance of the Clubhouse began to decline rapidly. It already lost focus at the end of 2021, 2022 marked the fall and… have you heard of Clubhouse during 2023? Well, it actually came out at the beginning of the year when he had to lay off half his staff. So along the way he leaves, The clubhouse wants to regain its lost importance by re-emergingas we can read on Engadget.

The basis of this change is focus on the new groups feature, moves its traditional rooms into the background. Groups, as we can read, will be created between people who know each other (just like in other services of this type) and will be able to share text messages, pictures and recordings in them… Sound familiar? Well, yes, we can sum it up by saying that the service now aims to offer what the group features of instant messaging services and social networks have been providing for years.

I find it very hard to think that this model change can work because This change does not bring anything new to users, except perhaps those who met through the platform and now want to use it to communicate with each other. But of course we can imagine that their intention is to grow, which doesn’t seem likely. Good luck, either way.