When it comes to advertising, Apple is undoubtedly at the forefront among the most successful brands. Appears in various forms in various media simple but smart Designed Apple ads grab the attention of all of us.

But have you ever paid attention? Apple unlike other brands Does not focus much on television and internet advertising. So how does Apple maintain its popularity despite not doing much advertising?

The answer is very simple. Because Apple doesn’t actually need to advertise to stay top of mind.

Apple, its customers faithfully devoted A brand that is. So much so that when the time comes, there are even Apple fans queuing for hours, winter after winter, to buy a new iPhone.

In other words, most advertisements and promotional activities are aimed at people who do not know or use the product. Made for potential customers.

Because it is a brand that attracts attention and is talked about in all kinds of media, advertising is done in a very natural way.

Apple is a brand that attracts a lot of attention and has high brand awareness. in all kinds of media, by people from all walks of life It makes conversation possible.

It is inevitable that any action Apple takes will be discussed with great interest by leading people and the media. It gives the impression as advertised.

Because Apple bases its brand on simplicity, it essentially follows the same path in advertising.

Instead of intense and overwhelming advertisements across every medium and pressuring the consumer to buy the product, Apple takes a simple and straightforward approach in its advertisements. without overwhelming the consumer He prefers to remind himself.

Apple creates ads that are quite different from the advertising style we are used to seeing. They even add smart elements to most of their ads. It also ensures that the advertising work is talked about.

This way, while you gain appreciation for both the product and the advertising, It also reminds him of himself.

From here we come to Apple’s most powerful weapon: reference groups!

We call the concept reference groups; people around them People whose ideas and opinions they influence resources. So you will see that the concept of simplicity, which we have emphasized from the beginning of the content, also prevails here.

I’m sure there is someone close to you who constantly praises and recommends Apple products. This is exactly how Apple often ranks among people’s reference groups, thanks to its loyal customer base. is discussed and presented. In other words: it is advertised.

Celebrities whose opinions we value prefer Apple is another advertising method.

It is unknown if it is product placement or coincidence, but Our favorite celebrities use Apple products It also influences consumers’ opinions of Apple. Because they influence consumers, just like the reference groups in our immediate environment. has the power to make an impact persons.

Apple also advertises this way without compromising its naturalness and simplicity It advertises and reminds itself.

In summary; Apple has maintained its image in every area since its founding, from advertising to product design. an unshakable brand image has built.

The advertising decisions he makes are based on the basic element of his image. “simplicity” We can say that it can advertise without advertising, because it is based on it.