WhatsApp shook up the tech world with the global launch of its new Channels feature, available in over 150 countries. Designed to give users a private space for updates from organizations, artists and celebrities, Channels adds an extra layer of privacy to the popular messaging app.

WhatsApp has been releasing many privacy-focused updates lately

So what makes it different from regular WhatsApp chats? Your subscription preferences remain invisible to your contacts, making privacy a cornerstone of this new addition. The feedback loop following initial testing in ten countries has already led to important updates:

• Extended catalog: A more intuitive channel directory, searchable by country.
• emoji reaction: Users can now react to updates with emojis that offer instant feedback.
• Post editing: Administrators have the option to edit their updates for 30 days.
• Orientation : Easily share updates so others can find and join your channels.

As the rollout continues, it’s clear that WhatsApp is committed to making its channel features more interactive and responsive to user feedback. A future update will even allow any user to create their own channel, similar to Instagram’s existing features.

For those who can’t wait to get hands-on, WhatsApp offers a great ‘notify me’ option in the app when this feature becomes available.

WhatsApp channels are not only a testament to the company’s commitment to user privacy, but also a new avenue for personalized content. Follow the new Updates tab to stay up to date. So whether you’re a fan of your local sports team or interested in daily tips from your favorite artist, Channels offers a uniquely exclusive and personalized social media experience at your fingertips.