Xiaomi has achieved this. One out of every three cell phones sold worldwide is yours. Or from Redmi. Or SMALL.

According to Counterpoint Research’s latest report published on May 16, Xiaomi surpassed 500 million smartphone users worldwide in the first quarter of 2022. Being a part of the “Elite Club” consisting of Samsung and Apple.

Xiaomi consolidates in third place

Let’s take a look at these numbers: In India, the orange company has a 23.2% market share. It’s something we already know with three years of leadership in a row. In our beloved Europe, 12.6%. In China, where competition is more hostile than any other country, 14.9% -they continue to direct on television-. And in the rest of the world, 7.5% of the total is a modest but gigantic figure compared to other once-leading brands like Huawei or new players like OPPO.

A third place where Xiaomi has managed to combine one of its key strategies: for customers to monetize other services and products. A large part of Xiaomi’s business stems from the software ecosystem: the MIUI operating system, Youpin stores and patronage ecosystem or many of its applications, although they are in fifth place in China.

It was November 23, 2021 when Xiaomi announced that MIUI already had 500 million monthly active users. An important victory because the global strategy is not just about selling mobile phones, offering a broad ecosystem of products – washing machines taking too long to arrive and no other products expected – and ancillary services becoming something much bigger than a “cheap phone” brand.

It’s clear that Xiaomi wants to become a world leader, but the closest it has come was during the sales peak at the end of 2021, a moment that guaranteed international silver. 30% annual increase thanks to 190 million units sold. Things haven’t gotten any better since then: the brand has lost its position in the face of an aggressive Samsung and Realme that can swallow the mid-range market on its own.

All mobile phone sales fell in this 2022 compared to 2021, COVID continues to freeze mass production, Xiaomi isn’t that cheap anymore, and the geopolitical scenario is, to put it mildly, complex and tense.

But the Chinese manufacturer continues to bet and invest to achieve its ambitious goals with low-budget televisions and a commitment to constant innovation and technological standard-setting. compared to other competitors.