If you use Amazon Prime Video, get ready because the video-on-demand service is jumping on the bandwagon of the TV model by introducing ads in the middle of content and not doing what was predicted at the time with a cheaper plan: rather the opposite, you’ll have to pay more to avoid swallowing the adin addition, it will be determined depending on the territory, but which will make the platform much less attractive.

Indeed, Prime Video will follow in Netflix’s footsteps, as other services like HBO Max have already said they will, and it will in the worst possible way: not by offering a cheaper plan with ads, but by inserting them into the regular plan. If they bother you, you can make an additional payment per month to get rid of them. It’s hard to know how much more you’ll need to spend, as the price of an Amazon Prime subscription varies by country.

But for this very reason, it does not bode well for Spain. To put it this way: the monthly payment that was extended for the United States, where Amazon Prime subscription includes more benefits but costs $139 per year, will $2.99. Will the amount be transferred here as is? Will it be higher, lower? It should be noted that the subscription price is still lower than the price of any other VOD service, even if its payment includes additional benefits.

However, the underlying issue is the same in all cases: the option in question that is expected to be deployed for next year, breaks the pattern of many people making annual payments for Amazon Prime and forgetting about it. And everything seems to indicate, looking at the panorama, that whatever price he puts on it, he will gradually increase it. Not at the moment, as Amazon has said that the subscription price will not increase in 2024, but over time.

Amazon Prime Video shows its chest with exclusive content

In this regard, it is worth recalling that last year Amazon Prime increased its price to 4.99 euros per month or 49.90 euros per year and although since then it has improved features, as it did with Amazon Music (without managing to make it the alternative that most would consider, given its limitations), the company is known for being highly valued, especially for free shipping , bases its business on the consumer market.

In other words, yes, Amazon Prime is still worth paying for. What’s not so clear is whether it’s worth paying the premium they’re asking for Prime Video, swallowing the ads… or taking the initiative through other means. And while it’s understandable that the Netflix model isn’t economically viable, it doesn’t seem logical that capping and capping is becoming the norm. It is not acceptable to ordinary mortals. Not to mention Amazon Prime Lite and the change it can bring.

It’s a shame, because even though Prime Video has proven not to be the best option for watching original content (disasters like Rings of Power either Citadel They are a useless example of this, especially when the excuse for a new suit is to invest in the creation of new content), it is a platform with a very prominent catalog and with specific content that deserves attention.