Panos Panay will be next responsible for Amazon’s Devices and Services (D&S) businessas the e-commerce company announced in a statement.

The “unemployed” situation did not last long for Panay. As we told you, the former vice president of Microsoft, responsible for Windows and Surface, in addition to other positions, after almost 20 years at the company from Redmond, will take the top position in the Amazon management ladder.

Panos Panay will head Amazon’s devices and services division starting in late October will replace Dave Limp, who will be retiring in the coming months. “As a strong inventor and product creator with extensive experience in both hardware and embedded services, Panos will be a great addition to our D&S organization going forward.”said Andy Jassy, ​​CEO of Amazon, to which he will be subject.

Dave Limp himself also welcomed him: “I have known Panos for years and I think he will be a great addition to this organization in the future. He’s a passionate product leader and I can’t wait to see what they all come up with together. “I will be working diligently with him over the next two months to ensure a smooth transition during our fall launches.”.

Panos Panay, responsible for Amazon D&S

Although the majority of Amazon’s revenue continues to come from product sales on the e-commerce platform, own branded hardware line It is increasingly important, as we saw recently at the Amazon Devices event.

In addition to new devices (Fire streamer, Echo assistants or eero routers), the presentation highlighted advances in artificial intelligence and the conversational interface for its digital assistant Alexa, as well as advanced smart home products that use computer vision and artificial intelligence technologies. and facial recognition from Amazon. Their services are also relevant. From those related to an e-commerce platform like Prime, to what it offers in the form of music or video subscriptions.

Panos Panay worked a lot on this as head of the Microsoft Surface hardware line. Some reports (unconfirmed) claim that Panay decided to leave Microsoft after the company made the decision to limit the development of some of its Surface devices because they did not generate income. More than a decade ago, millions of losses from the launch of the first Surface (RT) are said to have ultimately cost Microsoft CEO Steve Ballmer his job.