Ray-Ban is undoubtedly one of the most prestigious and recognized brands in the world of sunglasses.. Founded in 1939, the brand has created such iconic models as the Wayfarer and Balorama throughout its history, not to mention an extensive range of glasses specifically aimed at pilots, which have also gained popularity among other profiles over the years. user. In my case, and with all due respect to other brands, this brand is always my first choice when I need sunglasses.

There are several technological technologies that since the beginning of the last decade explored the possibility of transferring the intelligence of connected devices to glasses. The main example of this is the ill-fated Google glasses, an interesting device that did not generate the necessary interest (interest yes, but now we are talking about something else) to have a real commercial path. So after several attempts, the project remained in the drawer.

However, in these years we heard about many other projects to create smart glasses design that might actually make it to market, and on more than one occasion those plans have involved Luxottica, the business group that owns Ray-Ban. with tech companies like Apple, Intel, even Google itself and more recently Meta, then Facebook as we told you in early 2021. Something very logical, given that a tech company could use Ray’s enormous image pull. Ban. So, fRay-Ban Stories finally hit the market about a year and a half ago, albeit with a limited reach. and were not particularly successful.

However, both companies don’t seem to be giving up, so Meta and Luxottica today unveiled their new Ray-Ban smart glassesthe second generation, which, as we can see on its website, seems to be more ambitious than the previous one, both in terms of design, with more than 150 different combinations of frames and personalized lenses, a lighter and more comfortable design, and improvements in both functions and in performance.

Meta and Ray-Ban smart glasses serve this purpose They are based on the Qualcomm Snapdragon AR1 Gen1 SoC, a chip based on a 4 nanometer process designed specifically for this type of device and which actually debuts on the market with the Meta design. None of the companies involved gave too many details about this new platform, but they said it will integrate a Dual ISP configuration, the third generation of Hexagon (its AI chip) and WiFi 7 compatibility.

Although no specific dates were given, Meta announced that the Ray-Ban-designed Meta Smart Glasses collection will be available in 15 countries, including the US, Canada, Australia and across Europe, and that the first units will go on sale. starting October 15 with prices starting at $299.