For long years Sony, one of the most reliable brands, started its revolution with a television and later continued its continuity with computers and technological devices in the market. In fact, it was quite a success when it created the VAIO brand.

The Origin of the Company, II. After the end of the Second World War, Akio Morita and Masaru Ibuka started working as radio repairmen. Tokyo Tsushin Kogyo Corporation (TTC) It is based on a small company called. Let’s rewind the story to the beginning.

Morita and Ibuka met as engineering students at the University of Tokyo and became good friends through their interest in electronics.

II. After World War II, these two entrepreneurs started doing business in the field of electronics. With the idea he founded TTC. Their first attempt was an electric rice cooker, but this product did not achieve the expected success. The fortunes of the company also began to change in the early 1950s. Sony focused on the development of portable transistor radios. These radios were quite a success at the time; It was the single factor that made Sony’s name known both in Japan and internationally.

mid-sixties Sony began producing color televisions with Trinitron technology. This technology significantly improved the quality of televisions and made Sony a world-class television manufacturer.

However, the brand was not limited to radio and television.

The company was once the apple of everyone’s eye Walkman audio players, Betamax and later made a major breakthrough in the electronics industry by introducing video recorders in VHS formats, PlayStation gaming consoles and many other products.

Since its founding, Sony has grown in the electronics, entertainment and media sectors and has exceeded the limits of its potential by producing many different products. Today Sony; is active in televisions, audio equipment, game consoles, cameras, film studios and much more.. The company’s success is associated with its commitment to technology, importance to quality and innovative products.

Let’s talk about VAIO, the hero of our story.

Sony started manufacturing VAIO computers in 1996, some of the first laptops that we all know very well. The VAIO brand is a sub-brand that produces computers with a particular focus on design and performance. recognized. Sony’s VAIO laptops turned heads with their thin and stylish designs for the time; It has become a preferred option for many users.

Sony’s first VAIO PCV-90 modeloffered an immersive desktop experience that allowed users to easily access built-in media features. In 1997, Sony introduced a 12.1 inch TFT screen VAIO PCG-707 launched his laptop; This computer stood out with features such as a FIEE 1394 port (FireWire) and a docking station.

Sony also presented one of the first notebooks.

In 1998, the company released its first ultraportable laptop, the PCG-C1, with an 8.9-inch 480p display. This computer weighed only 1.1 kilograms and had a built-in webcam, FireWire connection, modem and CD-R drive It had features like. Doesn’t it seem strange to read this article on our light computers, which nowadays weigh less than a kilo?

But in the mid-2010s, VAIO went through a rough patch.

The laptop market was highly competitive. Sony’s VAIO had to compete with similar products from rival manufacturers, which meant it had to lower prices. Over time, VAIO began producing thinner, more compact, and more powerful laptops.

However, it was unable to gain significant market share and gradually lost more and more market share, especially in the Asian market. More local producers at competitive prices They offered computers with similar functions. VAIO, on the other hand, seemed quite expensive.

In 2014, news spread that Steve Jobs was considering launching VAIO with macOS.

to make an exception for Sony and They were ready to use macOS. But the negotiations did not have a positive outcome. And from this year onwards, the good times for VAIO slowly faded away. The brand gradually started to wobble.

In February 2014, Sony sold its personal computer business to Japanese investment fund JIP for between 40 and 50 billion yen. Sony retained a 5% stake in this company. JIP planned to produce computers under the VAIO brand in the Japanese market. The sale of VAIO was due to the fact that the Mobile Products and Communications division continued to experience operating losses. Due to the damage to this section 21.3 billion yen, 3,911,214,630.00 TL with today’s exchange rate It was recorded as .

In recent years, VAIO devices have evolved with hybrid features, but buyers have not shown much interest in such products.

Computer model VGN-Z598U.

The one common complaint about VAIO was its exorbitant prices. It was noted that VAIO device prices have been high since 2008 and “Extremely high price for such performanceCriticism on this issue poured in with the following sentences:

For example, in 2008, the Sony VAIO VGN-Z598U model, in addition to its impressive features, had a price tag that competed with an old car of that time. VAIO X model in 2009Although it had high features, it sold for a high price of $1,300. Moreover, even the $500 price of the cheaper Vaio W netbook model was considered expensive.

The criticism did not change in 2010 and 2011 and the high prices did not decrease.

VPCY218FX model computer.

in 2010 Sony VAIO VPCY218FX Although the model was light, compact and stylish, it was considered expensive compared to the performance offered. Similarly, the VAIO Y model offered a favorable balance in 2011, but a lower price was expected based on its features and performance.

For these reasons VAIO’s expensive products, made it difficult for the brand to survive competitively and eventually led to Sony’s withdrawal from this market.

During this period, Apple had captured a significant share of the entire laptop market. While Windows devices cost an average of $500 at the time, Sony’s high price was a bullet for itself. Similar In 2014, Sony acquired the VAIO laptop business decided to close. He disappeared quietly.