As the popularity of the Internet increased in the 1990s, investment opportunities in this area began to attract attention. sahibinden.com’s The success story started under the leadership of entrepreneurs who realized the power of the Internet, and today it has grown into one of the largest online advertising platforms in Turkey.

Conquer a place in the developing market with smart moves. sahibinden.comWhile , was launched as a free classifieds site, so do we how important imagination and perseverance are It turns out once again.

Of course, there is no one who does not know, but let’s talk briefly about what the site is.

At a time when the Internet had not yet entered our lives, such advertisements were published in newspapers. As the Internet enters our lives, so do we sahibinden.com saves you this chore, caused these newspaper advertisements to be transferred to the Internet. In short, the yellow pages became the yellow site.

The site is owned by Aksoy Group, which is considered one of the pioneers of this period that had a great impact in human history. Founded by Taner Aksoy. This platform allows users to visually promote their products or services by providing detailed advertisements in the virtual environment. At the same time, it provides an important service for buyers by allowing them to easily search and find products.

It all started when Taner Aksoy, who graduated from Florida Metropolitan University in 1992, realized that the online advertising system in Turkey was lacking.

Anticipating that internet use, which is especially common in America, could attract the same attention in Turkey. In 2000, sahibinden.com began to evaluate this potential by founding Thus, the famous site began its broadcast life with almost 3000 advertisements.

Aksoy has been actively involved in the management of the site, of which he is the sole owner, from the beginning; He has no other partner. Moreover Aksoy Group Companyis a family business and active in the hotel management and tourism sector. The current boss of the company is known as Mustafa Aksoy.

It was not easy for sahibinden.com to achieve its current success.

The site initially started with just 2,700 listings, and at its inception it was probably not expected to grow that much. Experiencing economic difficulties in 2007 sahibinden.com took out a loan to continue broadcasting. news emerged. But it was soon announced that this news was false.

The brand awareness of the site increases as internet use increases. One of the most visited sites in Turkey and grew quickly. Today, it has achieved success as a platform conducting billions of liras worth of trades.

More than just an e-commerce platform, it has been considered a representative of the evolution of e-commerce in Turkey since its inception.

This site, known as one of Turkey’s largest electronic trading and advertising platforms, It is also the subject of many discussions. Ad owners naturally hesitate to publish the same ad on different sites after posting an ad on sahibinden.com or any other platform.

Especially when price changes in real estate offers are necessary This change should be reflected on all platforms where the ad is available. This situation prevents people who post ads on sahibinden.com from posting ads on different platforms. This creates a situation that makes it difficult for competing sites to enter this market. This makes the site the center of discussions.

Competition Authority in 2018decided to impose an administrative fine of 10 million 680,425.98 liras on the site for abusing its dominant position through excessive prices. In addition, there is another fine that is still fresh and was finalized last month: the Competition Authority, due to the decision that sahibinden.com was guilty of anti-competitive behavior, as we mentioned above. 40 million TL imposed an administrative fine

About with 700 employees sahibinden.com has been providing uninterrupted service since 2000 and has a very important place in our lives. It’s a great example of how keeping site traffic dynamic, which hasn’t changed in years, is an element of success.