Bloomberg has shared some very interesting information, in which he assures that Apple has been working on a very important search technology for some time and that it is being used in its applications to make improvements at the software level. Such technology has substantially improved their search capabilities and seems likely to happen a rival to the Google search engine.

As many of our readers will know, Google is forced to do this pay Apple a significant amount of money remain the default search engine for apple company products. With that in mind, why would Apple want to have its own alternative to Google’s search engine? It’s a good question and the answer is easier than you might imagine, so ask for a sum of money even more so in exchange for keeping it as the default search engine for its products.

The source of the report says that this new technology is known as codename Pegasus, and which could very soon arrive on the App Store as an advanced application search solution. It is a fact that the apple company has never launched its own search engine, but this does not mean that it is not interested in this sector, quite the contrary. In 2020, there were reports suggesting this Microsoft tried to sell Bing to Applebut in the end the deal did not happen because people around the block doubted the real potential of the said search engine to compete with Google.

The important thing to make clear from the above is that Apple really wanted a search engine capable of competing with Google, and that if it couldn’t be bought, Apple’s could have gone straight for design your own search engine. At this point, Pegasus makes all the sense in the world, and as we said, could serve as a bargaining chip for Apple to ask Google for more money in exchange for continuing to use its search engine on its devices.

It is important to remember that iOS has a large market share in many countries and that if Google decided not to continue paying those from Cupertino, it would cease to be the default search engine for its devices, which of course could be a severe blow. for the Mountain View giant who would have to see your search engine end loss of a large amount of traffic.

I know it may seem crazy to us right now that Apple would dare to launch an independent search engine as an alternative to direct competition to Google, but it also seemed very complicated to us then that they dared to compete with Google Maps and ended up launching Apple Maps. Nothing is definitive yet, but for sure that the bitten apple finder is a possibility that we cannot rule out.