Xiaomi is making great efforts to bring new TWS type wireless earbuds to the market during 2022 in the same year. They make their growth in this industry much greater than they have experienced before. In fact, we were already able to meet Xiaomi Buds 3T Pro, Xiaomi Buds 3 and POCO Buds Pro Genshin Impact Edition during the same course, and everything shows that more models will keep coming.

Now, based on the data provided by Canalys, we were able to find out. In the first quarter of 2022, worldwide shipments of such headphones increased by 68 million, It leaves Xiaomi in third place, behind Samsung and Apple, with a 7% market share in this ranking.

Xiaomi is falling in its worldwide sales, but the coming months point to massive growth

As you can see in the images shared by Canalys, today Apple dominates the TWS type earphones market with great solvency, with those from Cupertino bringing together 32% of total sales thanks to the popular Apple Airpods. Samsung and Xiaomi follow with a margin of 9% and 7%.

For this reason, Xiaomi knows that it is very open to development in this sector and although they have decreased by 16% compared to the same period of last year, the figures from the Chinese market give the brand a point. so much hope because They grew by 11% in this country and took the second place with a market share of 15%, practically on par with Apple itself.

Then, It seems that several new product launch strategies in this category are already starting to bear fruit in China. and we will probably see a similar growth in other world markets in the next quarter’s data, because these markets came a little late and have not yet found the financial time to be positioned in the sector.

Finally, and as a curiosity, tell you: Samsung and Xiaomi are the only companies to see their sales fall globally, Because the other two brands that completed the top 5 of the world, Skullcandy and Edifier, grew by 53% and 24%, respectively.

via | IT Home Page