It is without a doubt Spotify saw a golden opportunity in artificial intelligence introduce several improvements in its services and thus be able to withstand its numerous and aggressive competition. And the truth is that the dean of streaming music services very, very much needed a stimulus that would end a period of several years (whose origins can be found in the failed announcement of the launch of Spotify HiFi), in which The The company seemed unable to shine as in its beginnings.

More than a week ago, we told you about a movement that I did not hesitate to call revolutionary, which aims to make a big difference, and that is that Spotify will use artificial intelligence to dub its podcasts, but to replicate the voice of the original creator. And yes, I am aware that it may be paradoxical to mention this as a positive after the news we provided yesterday, but in reality these are very different cases and In this case, the approval of replicated votes is available..

It is not the only news in this sense. At the beginning of the year Spotify DJ announceda feature also based on artificial intelligence, which has been very well received in the markets where it has already debuted, and we can be sure that new announcements will be made in this regard in the future, since content streaming is precisely the industry which seems to be the arrival of artificial intelligence is still in its very early stages.

For a long time, Spotify has been putting a lot of work into making personalized recommendations really tailored to our preferences, a point I’ve said on previous occasions that they’ve had success with me for many years. . However, there are so many factors that can determine what we want to hear at any given moment, right it is almost impossible for the service to guess and design it. Now that may change with this yet-to-be-published news.

As we can read in Gizmodo, Spotify is testing a feature to create playlists from a text prompt. Although it hasn’t been seen in action yet, references have been spotted in the app’s code, specifically to something called an “AI Playlist” as well as the text “Get playlists based on your prompts.”

It will be more than interesting if it finally materializes, check the depth that the challenges can reach and the capacity of the AI ​​that will be in charge of interpreting them and convert them into a personalized music selection. If they get it right in both the interpretation of the text and the resulting selection, I think Spotify can once again make a point (really a triple) that will make an important difference in the use of the service.