Just yesterday we told you that Apple could launch its own alternative to Google search, and that it will have a very clear goal, to make things a little harder for those in Mountain View and ask them for more money to renew their annual contract. to keep Google as the default search engine for your iOS device, and today we were able to confirm that Microsoft will too is very interested in making a deal with Apple.

It was Microsoft CEO Satya Nadella himself who confirmed that his company has been working to become Microsoft for some time the default search engine provider for iOS devices from Apple. This has a very simple explanation, that the number of iOS devices that the apple company sells is enormous due to the great success of the iPhone, and this equates to a gigantic number of users.

According to Nadella, an agreement of this type could cost them around $15 billion a year, a number that is “pocketable” for Microsoft. The most interesting thing about this topic is not so much the money, but what the Redmond giant would be willing to do to secure this deal with Apple, and that the American company would even be willing hide name from Bing and meet all apple company’s privacy requirements.

The CEO of Microsoft confirmed this Since 2014, they have been trying to make Bing the default search engine for the iPhone and other Apple devices. It failed, but that could change, especially if the allegations of monopolistic behavior Google received from the United States Department of Justice come to light.

Nadella noted that Google has absolute dominance with its search engine and that it is competing with someone who connects 97% market share in this sector. To counter this, they invested about $100 billion in the creation of the Bing search engine, which, although it failed to gain the sympathy of the general public, could be very close to becoming the default search engine for the Firefox browser, according to recent reports.

Do you think Microsoft has a chance with Bing or that Google’s dominance is a wall that cannot be broken down? I’m leaning towards the latter., is too entrenched and I don’t think his position will be threatened in the short or long term. We read each other in the comments.