In recent years Apple continues to strengthen its smart home appliance offering with Apple TV being one of the main instruments sold by it. However, the Cupertino giant has trouble increasing sales of its TV, but according to an analyst Ming-Chi Kuoshe intends to solve this release of a cheaper version of the device.

According to information shared kuocompany will release a new device for TVs in the second half of this year, with this alleged new device “improving the cost structure”. As indicated What is HiFithis phrase indicates that the company is looking for a more aggressive strategy in the market, seeking to close some of the gaps in the company’s product compared to competitors.

According to the portal, Apple TV, with HD resolution only, costs approximately $149, in Brazil the company sells this device for 1884 reais in its official online store. One of the main problems that Apple faces is cheaper devices such as Amazon Fire TV Stick 4K, Google Chromecast with Google TV, Roku+ Streaming Stick which are more complete solutions that cost less than half the price.

Credits: Apple Disclosure

OUR What is HiFi indicates that the cost should not be lower than that of competitors, as this may slightly damage the prestige of the company’s products. But to compete with these devices, the Cupertino giant will have to launch its own a new device with an approximate cost of $85about 431 reais in direct conversion.

One of the main disadvantages Apple TV is that the entry-level model is still capable of playing HD content. If you are going to analyze all competitors of the device, even the entry-level one, the resolution standard is already 4K, which is the manufacturer iPhone will be required to bring a new “cheap device”.

OUR Apple will fulfill Apple Worldwide Developers Conference (WWDC) in the period from 6 to 10 June, the company should not display new Apple TV When. According to rumors, the model will be presented along with serial devices. iPhone 14.

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Source: Ming-Chi KuoWhat is HiFi