Gmail, like all major email services, is one of the main targets of the always insufferable spammersan evil that has plagued this communication channel practically since its inception (the first unsolicited commercial email was sent on May 3, 1978. Yes, you read that right and I wasn’t confused, 1978, 45 years ago) and which despite a wide and varied array of measures, which was adopted to combat it is unfortunately still in full effect.

The companies that offer them, in this case Google, They do not stop in their efforts to introduce new measures which mitigate as much as possible the inconvenience caused by this type of communication. In this regard, any user who regularly checks their spam folder can see firsthand the volume that this type of communication can achieve.

In further progress in this sense, today we can read on her official blog that Gmail is about to add new measures to help reduce the volume of spam, as well as to facilitate the management of subscriptions to e-mail conferences. In this case, as we can read in the mentioned publication, new requirements will be established for senders who carry out bulk shipments. This set of new rules will be mandatory, so we understand that if they are violated, messages sent will automatically be considered spam.

Among the new measures taken by Gmail that will take effect from January 2024, the following undoubtedly stand out:

• Email verification: Anyone sending a significant volume of emails will need to reliably authenticate those emails in accordance with established best practices. This is expected to close many of the loopholes that cybercriminals use today to compromise Gmail users.
• Simplifying the checkout process: Bulk mailing senders will be required to offer recipients a one-click unsubscribe from commercial emails and to process such requests within two days at most.
• New guarantees that recipients will receive the requested emails: There will be a clear spam threshold that bulk senders will have to stay below to avoid bombarding recipients with spam. This measure is very new in the sector and should help reduce spam in your inbox.

So as we can see, with these new regulations coming into force, everything points to the fact that we will see reducing the number of e-mails that manage to bypass anti-spam filters, which gets us to our mailboxes. And any progress in this regard is certainly something to be thankful for.