Those who read me often know that I have a certain fondness for the Google Pixel, the search engine company’s smartphones that have become a generational staple. able to stand at the traditional top of the range in this market so complex. A proposal that has also managed to reach this position by adopting a different strategy than the one common in the sector, especially in the Android ecosystem, which makes it even more interesting.

This differentiation of the Google Pixel compared to its regular competition was not very pronounced at first, but this changed significantly in October 2021 with the launch of the Pixel 6 and Pixel 6 Pro, the Google Pixel generation. with which the jump to Google Tensor was officially introducedThe SoC designed by Google itself and which, as we could deduce from the name from the first moment, would focus on artificial intelligence, a technological area in which the search engine people already have many years of experience.

It was a risky change, as we suggested at the time, but a successful one, as developments have since shown us.. The absolute control over the platform that this change provides has allowed Google to deploy a number of AI-based features that form a very important part of the value proposition that is the Google Pixel today, which is not based on performance, but on specialization and optimization.

Google’s smartphones still don’t come close to the numbers of smartphones that dominate the market, but that doesn’t mean they’re stagnant. Just the opposite, as indicated on his twitter account Francisco Jeronimo, Vice President of IDC, Google Pixel sales have grown at a double-digit rate in recent years. The cumulative number since 2016 is still modest as it is estimated at around 38 million units sold, but we take a very different view when we consider that in the last 12 months alone, more than a quarter of these sales have been concentrated , with a total of approx. 10 million pieces.

Last Wednesday at the launch of the new Pixel 8 and Pixel 8 Pro, which are now available for pre-order on their website, Google focused on a very important aspect, the Google Pixel ecosystem, an environment that currently already consists of the mentioned smartphones, its Pixel Watch, the new version of which was also presented this week, the Pixel Tablet presented last May and the Pixel Buds family of headphones. In addition, we can also add the company’s first folding device Pixel Fold.

My first impressions of the Pixel 8 and Pixel 8 Pro, which I got to test at the official unveiling, couldn’t be more positive, and I can say the exact same thing about the Pixel Watch 2. Now, have you ever heard that the whole is more than the sum of the parts? Well, it certainly is. And with Google gradually bringing its devices to more markets in a measured but constant manner, it’s extremely clear that its growth is set to continue in the short to medium term.

We have to put this in perspective, as annual sales of iPhones alone are estimated at over 220 million units per year. However, recently the Google Pixel gaining greater presence and recognition in markets such as the United Stateswhich is precisely the one that has access to the brand’s news from day one, ergo it is the first in which all the elements of its ecosystem have been available for the longest time.

What will happen from here? It’s clear that Google has invested heavily in the Google Pixel ecosystem, in which smartphones are the most likely entry point (though not necessarily the only one), and at the moment the numbers point to a positive trend that in turn provides more fuel. those of the search engine to continue improving their device family. Consequently, and although the market is always unpredictable, It can be expected that their number will continue to grow, even more significantly than before..