Prices in the NAND and DRAM segments are rising again after major players like Samsung and Micron cut production.

According to UDN, storage companies such as Adata and Phison reported improved sales in September and again in the last quarter and are optimistic about the future. This year, many memory manufacturers saw the black snow with low prices due to high demand and high production.

Since market leaders Micron, Samsung and SK Hynix reduced their production capacities, the market has stabilized. Prices are rising back to profitable levels, which is what parties like Phison (supplier of SSD controllers, own SSDs) need to be profitable.

Phison is the first to report revenue of $1.56 billion, up 25 percent from the previous month and up 4 percent from the same period last year. It is the highest monthly turnover in 14 months. Quarterly sales increased by 24 percent compared to the previous quarter. Looking at the same quarter last year, Phison recorded a decline of 15 percent. This shows that revenue growth in the storage industry has just begun.

Adada also published its figures. September saw $461 million in sales, up 16.5 percent from August and an impressive 113 percent year-over-year growth. Quarterly earnings ($1.1 billion) are 35 percent lower than the previous quarter, but 116 percent higher than the same quarter in 2022.

Adata expects flash prices to increase 10 to 15 percent in the coming quarter and that contract prices will continue to follow this upward trend.