In the latest news, Meta Platforms Inc. It introduced 28 AI chatbots bearing the faces of celebrities, from Kendall Jenner to Tom Brady. These are not ordinary chatbots; They offer more than mechanical responses. Kendall Jenner’s chatbot named Billie acts as a virtual big sister to give users advice, while Tom Brady’s counterpart Bru joins in on sports discussions.

Brand safety is a major concern for generative AI

While the sector is overflowing with innovations, reactions from many segments are increasing. First of all, Meta is doing everything it can financially. According to The Information, a top writer was offered a whopping $5 million for just six hours of studio time to use his likeness. The high price highlights the tech giant’s desire to make AI useful and personalized. But is it too early?

Meta CEO Mark Zuckerberg is optimistic and believes there is a “huge need” for AI versions of celebrities. However, he acknowledged that this technology may take longer to become available due to brand safety concerns. Celebrities fear their images will be manipulated to make inappropriate or controversial statements.

It’s not just celebrities with artificial intelligence who raise questions. Meta also introduced AI-powered stickers, which quickly came under criticism. Users managed to create disturbing images, including a child soldier and an obscene image of Justin Trudeau. These cases raise concerns about the ethical use of AI technology and content moderation.

Considering the setbacks, it wouldn’t be wrong to say that Meta is navigating difficult terrain. The company’s push to revolutionize the way chatbots work could either usher in a new era of interactive AI or open a Pandora’s box of ethical dilemmas and brand safety nightmares. It’s a gamble that the technology world is watching closely.