HONOR continued to grow day by day and strengthen its position in the market and participated in the At the 2023 Kantar BrandZ China Gala Event He further cemented his steps with the accolades he received. BrandZ rankings, which stand out as a globally accepted criterion of marketing effectiveness, appear as a prestigious list that is also evaluated by major organizations and financial institutions on a global scale.

According to Kantar Group’s evaluations, HONOR ranks first in several categories such as “Meaningful Index”, “Demand Power Index” and “Shaking Things Up Index”. In addition to these first places, HONOR, In the Smart devices category surpassed other brands and ”Inspiring Innovation Star” won the prize.

HONOR was also among the top 100 emerging brands in China;

HONOR is also announced by the Miaozhen Academy of Marketing Science (MAMS) for 2023.BrandGrow China’s Top 100 Emerging Brands” list. With a potential asset value of more than RMB 3.8 trillion, an increase of 23% compared to the previous year, HONOR managed to rank first on the list for the second time in a row.

Doreen Wang, CEO of Kantar Greater China and Kantar BrandZ Global President, Doreen Wang, said in a statement on the subject; “HONOR, Continuing to push the boundaries of innovation a challenger. The brand is well known among consumers for its diverse products and smart experiences, as well as its commitment to the environment and society, and today we are happy to see HONOR as one of the top smart device brands in the world.” he said.

”Double Flagship Strategy”

One of the names that have made a statement on this subject is of course HONOR Device Co. Ltd. The CMO was Ray Guo. About HONOR’s success and strategies, Guo said:HONOR believes that products are the cornerstone of a brand and the clearest indicator of a brand’s widespread product recognition. We believe that premium products create a premium brandso as EEA We are committed to the Dual Flagship Strategy and focus on creating the best foldable smartphones. Since becoming independent almost three years ago, we have invested 10% of our annual turnover in research and development. We are pleased with the progress we have made so far in premiumization and globalization and would like to thank BrandZ for this recognition” he said.