from 1998 This adventure continues to this day and has become one of the most successful examples of ventures.

One of the most visited e-commerce sites in Turkey Hepsiburada.com is in 2nd place We told you the foundation story that inspired many people.

The beginning, like many stories, is very well known: it all started with a young man and his four friends who started entrepreneurship.

Kaan Dönmez, who founded this site in 1998 together with his four friends, launched the site in 2000 after successfully operating the site. part of his shares Sold to Doğan Holding. Dönmez, who later continued to work at Hepsiburada within Doğan Holding until 2010, completely transferred management to Doğan Holding.

Moreover, Dönmez’s initiatives are not limited to Hepsiburada.com, but also to the companies we often hear about today. Morhipo.com and hizal.com e-commerce sites are too He played a role in its creation.

After it was acquired by Doğan Holding, famous businesswoman Hanzade Doğan Boyner took over the management of the site and the site was virtually restored.

Entrepreneur Hanzade Doğan, known for being very successful worldwide and in our country, after taking over the management of the site The site is up and coming.

When Hepsiburada was first founded, it sent the products sold from its own warehouse to the users and later expanded the business to integrate the seller group into the market turned it around.

Best known for its support of female entrepreneurs, the site has largely contributed to the increase in the number of female entrepreneurs.

With the outbreak of the pandemic in March 2020, there was an increase in online shopping. A boom in e-commerce startups formed. Hepsiburada turned this crisis into an opportunity and announced its support to enterprising women and encouraged them in this regard.

According to the data of March 2017, while the number of women entrepreneurs was only 6%, they announced that they would increase this percentage to 25%. The site, which was literally appreciated by many people with this move power to power and was featured in Fast Company magazine.

The goal of Hepsiburada.com is to be the “Amazon of the East”.

According to the data announced in 2023 by Fast Company magazine, Hepsiburada.com, The third most profitable site in Turkey. While Nesine.com is in first place, Trendyol is in second place.

The goal of Hepsiburada, which would achieve a turnover of approximately 40 to 45 billion; To be the pioneer of e-commerce in the region from Germany to India. Hanzade Doğan described this definition as “the Amazon of the East”. In short, we can say that they want to dominate the countries that are a 4-hour flight from Turkey.

The site, which has the capacity to ship 10 million products monthly with a 100,000 m² operations center in Gebze, offers monthly sales of more than 30 million products. approximately more than 200 million is visited.