After the great reception of the EV6 and EV9, the Korean brand is expanding its EV portfolio to other market segments.

Kia’s goal is to reach an annual sales target of one million electric vehicles by 2026 and increase this to 1.6 million units per year by 2030.

Artificial intelligence will be part of the services offered by the brand in its cars.

During Kia’s Electric Vehicle Day, which will be held annually starting this year, the Korean car company unveiled three new electric models that reflect its goal of becoming a provider of eco-friendly mobility solutions and an advocate for the electric mobility revolution in the sector worldwide.

There’s the EV5, a compact electric SUV for millennial families; The Kia Concept EV3, which offers the same benefits as the Kia EV9 in a compact SUV, and the Kia Concept EV4, which redefines electric sedans with an attractive design. In addition to new players in the electric vehicle segment, Kia revealed its strategy to improve customer experience and reliability, as well as address common challenges including vehicle charging infrastructure.

Kia EV5

Kia EV5 ushers in a new era of electric mobility and distinctive SUV design, shaped by the brand’s unique ‘Opposites United’ design philosophy, combining exceptional versatility and outstanding comfort with advanced technology, dynamic performance and pioneering safety, offering a harmonious vehicle. balanced car.

Its interior completely redefines the interior space of a car. Taking inspiration from the recently launched larger EV9 SUV, it offers spacious interior space that is more reminiscent of a home living room in concept and execution than the cabin of a traditional car.

Kia EV3 Concept

The EV3 Concept represents the brand’s vision for a compact electric vehicle that seamlessly combines practicality and pure driving pleasure. It offers users the technology, practicality and design of Kia’s flagship EV9 SUV in a compact and affordable form.

While these qualities may seem incompatible to some, creating creative and innovative design solutions by combining seemingly opposing sources is at the core of Kia’s design philosophy of ‘Uniting Opposites’. And with the EV3 Concept, Kia’s designers drew inspiration from the design philosophy of “Delighting the Mind.”

Kia EV4 Concept

The EV4 Concept represents the “Strength to Progress” pillar of Kia’s “Uniting Opposites” design philosophy, which focuses on the skills, experience and creativity developed during Kia’s recent era of design-led transformation. Its four-door format suggests that it should be classified as a sedan. However, the powerful and striking lines of the model represent not just another sedan, but an entirely new type of electric sedan that is a symbol of innovation.

The aggressive image of the front end complements the progressive and technological silhouette of the car. With a wide and commanding stance, headlights positioned vertically along the outer edges of the bonnet and front bumper, this model further symbolizes the brand’s determination to break barriers and accelerate the electric vehicle revolution.

Massification of electric mobility

During the event, the brand also unveiled its “EV for Everyone” vision, a plan under which it intends to quickly and significantly expand its range of electric models following the successful launch of the EV6 and EV9.

“We’ve developed advanced electric vehicle technology, bold design and intuitive services and applied them across our entire electric vehicle lineup, with the ultimate goal of bringing Kia’s unique value to as many people as possible. The acceleration of the transition to electrification begins now,” said Ho Soon-sung, Kia president and CEO.

The brand also announced plans to improve the customer experience, including an easy-to-use mobile phone app, new in-store services and in-vehicle artificial intelligence (AI) services.

The brand’s goal is to achieve annual sales of one million electric vehicles by 2026 and increase this to 1.6 million units by 2030, thanks to the products and initiatives it has introduced in Korea.

Kia’s e-mobility strategy includes expanding its electric vehicle lineup as well as its charging infrastructure to increase customer interest. The brand plans to develop a wide range in this segment with prices ranging from US$30,000 to US$80,000, which includes existing models such as EV6 and EV9, as well as products aimed at more intermediate and smaller segments such as EV5, EV4 and EV3. , prices range from $35,000 to $50,000.

Additionally, the brand is working to establish a robust EV manufacturing and battery supply system globally, with the goal of expanding its production capacity to eight by 2025. In terms of charging infrastructure, the company is collaborating on the construction of fast charging stations. stations, currently in North America and Europe, to solve problems associated with access to electrical charging.

In short, Kia is committed to accelerating the transition to electric vehicles and is expanding its lineup and charging infrastructure to make electric vehicles more affordable and convenient for customers. The brand has ambitious plans for the future of electric mobility and will continue to introduce new models and technologies at future events.

“As a leader in the transition to electric vehicles, we have quickly expanded our electric vehicle lineup beyond the EV6 and EV9 to include many small and mid-size models such as the EV5. Our competitive and growing portfolio of electric vehicles will accelerate the adoption of electric vehicles and provide consumers with more choice,” said Spencer Cho, head of global business planning.