The very strange reason why Milka is not allowed to produce ‘square’ chocolate in Germany
October 13, 2023
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On one side is the Swiss giant Milka, on the other side another German giant brand… 13 years ago swords drawn and the ‘chocolate square wars’ that would
On one side is the Swiss giant Milka, on the other side another German giant brand… 13 years ago swords drawn and the ‘chocolate square wars’ that would last ten years began. During this process, which extended to the German Federal Court of Justice, several decisions were made, but at the end of the conflict there was a winner.
The sides of this interesting war, the history of the square chocolate, the trial of the case and What happened to the final decision Let’s watch together.
“I want to make a chocolate with a normal weight and long enough to fit in a bag without breaking.”
The long-standing German chocolate brand Ritter Sport differed from others by producing square chocolates instead of rectangular ones, unlike other chocolate brands. In fact, this difference was so great that square chocolates were introduced in 1993. They patented it.
In 1932, when Clara Ritte, the owner of the Ritter Sport company, wanted to produce a chocolate of normal weight and length that would fit in our pockets without breaking, chocolates in the form of Ritter Sport were born. Those were their slogans in the 1970s “Quality, chocolate, square.” meaning “Quadratic, practical, gut.” happened.
In 2010, Milka filed a lawsuit against Ritter Sport for producing square chocolate.
Another renowned chocolate brand, Milka, objected to the patent in 2016, starting a war with Ritter Sport that would continue for years. Court, Swiss chocolate giant He ruled in favor of Milcah.
However, the court did not end there; the following year, Ritter Sport appealed the decision and the case was closed when Ritter Sport was proven right. Do you think the process ends here? No! Milcah, this war To the German Federal Court of Justice wore it.
The Court ended the ten-year conflict.
In 2020, the German Federal Court of Justice; Square chocolate is perceived by consumers as an indication of its origin and quality He said it was accepted as
Similar Ritter Sport holds the patent for producing square chocolate. and ended the case against Milcah.
It is currently on German shelves as square chocolate.we can only see Ritter Sport. In other countries there is no such obligation.
The validity of a patent obtained in a country only applies in that country. In order to apply a patent in different countries, the requirements are required separately in each country It is necessary to apply for patents. Countries that are party to international agreements such as the Patent Cooperation Agreement or the European Patent Convention can apply to more than one country at the same time.
So as Ritter Sport, also for other countries If he had filed for a patent and been awarded the patent for square chocolate, we might not see square Ülker chocolate on the shelves anymore!
Sources: BBC, Eater, Dokuz Eylül University
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Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.