Although Zeki Başeskioğlu founded Zeki Triko in 1958, he actually started entrepreneurship much earlier. Zeki Başeskioğlu, the child of a poor family, after completing primary school through internship He starts his business life and works with determination even though he is just a child.

Başeskioğlu said that he always strives to earn more and that with the money he earned from an internship, hawks He starts doing it. Even in his youth, he manages to reflect his brilliant business intelligence in everything he does. Başeskioğlu, who went from student to marketer and from marketer to balloonist, put emphasis on everything he did. adds a bit of his creativity Actually.

He discovered sales techniques when he was just a child!

Showing his business acumen while selling balloons to draw attention to your product He says in an interview that he blows up balloons and therefore sells them very quickly. In other words, Başeskioğlu’s marketing talent was evident even in those years.

In the following years, Başeskioğlu, who worked in many companies ranging from hawking to wholesale, from wholesale to hotel, casino and bus management, was singularly losing his desire and ambition to achieve something throughout his life. He is present in everything he does. tactics described in marketing books Başeskioğlu managed to bring it to life even though he had no knowledge of it…

So the most important thing that makes this story special is; Başeskioğlu’s ability to market his products with smart tactics.

For example, Başeskioğlu, who sells socks as a street vendor, throws one of his socks around and encourages customers to buy these products. by stimulating their instincts He says he makes sales.

Moreover, he saw that the socks from that period were worn out because the bottom was thin, so he had socks with thick bottoms produced and sold them. In other words, Başeskioğlu applied an approach that is one of the most fundamental principles of marketing identify the problem and the need It has presented a product that solves this problem and meets the needs of consumers.

So much so that Zeki Başeskioğlu’s marketing success has even been the subject of academic articles.

Ömer Baybars Tek, a famous marketing academic in his field, spoke about this aspect of Başeskioğlu in an article as follows: This person had actually implemented some of the scientific facts that we have been trying to explain to our students through our classes and books for years, without any training, since 1945-46.

Zeki Triko is actually one of the first brands to bring the ready-to-wear industry to Turkey.

After Başeskioğlu, who had previously worked as a wholesaler and retailer, came to Istanbul in 1956, The Zeki Triko brand was founded in 1958.

Zeki Triko, which started its first clothing production in 1967, laid the foundation for the ready-made clothing industry It is making a name for itself among the innovative brands.

In 1969 by exporting these clothing products to Germany the sector’s first export product It executes.

Başeskioğlu envisions the power of showing products to live models and starts fashion shows.

Even when the fashion show concept in Turkey was not yet developed that far courageous and creative Başeskioğlu somehow foresees the importance of organizing a fashion show for his brand.

After seeing that he received more assignments than usual after his first fashion show, he focused more on fashion shows and started working with the famous names of his time. One of these names is the beauty queen of 1960. Nebahat Çehre!

Fashion shows organized is becoming more and more professional and the Zeki Triko brand is becoming increasingly famous.

Not only does he bring world famous supermodels to Turkey, he also discovers some of the famous supermodels.

In 1969, he brought Jean Shrimpton, one of the world’s first supermodels, to Turkey and predicted the great things Başeskioğlu would do with world-famous models. The first step has been taken.

over the years Yolanda Hadid, Cindy Crawford, Adriana Lima, Naomi Campbell, Claudia Schiffer, Heidi Klum Zeki Triko has worked with many well-known models.

so that Cindy Crawford and Tülin Şahin discover Zeki Başeskioğlu is the name that made these names famous models!

Zeki Triko, which has made a name for itself with its successes over the years, is starting to have problems with its advertising in Turkey.

Unfortunately, Zeki Triko, which even featured on the cover of Cosmopolitan magazine with fashion shows and other achievements, will not be rewarded as a brand that proudly represents its country. are subject to censorship practices.

Başeskioğlu stated that he was exposed to censorship in 1997 and said that he had many problems with his advertising activities over the years. is exposed to many obstacles.

In response to this censorship, Zeki Triko prepares a poster with the photo of Atatürk by the sea.

In an interview with Hürriyet: in 1997 Posters with photos of swimwear By the Istanbul Metropolitan Municipality, where Recep Tayyip Erdoğan is the president. Başeskioğlu states that after it was removed, they made this poster with the words “we missed the sun” and a photo of Atatürk in his swimsuit to send a message.

A poster at the airport was removed because it was disturbing passengers returning from Umrah!

The poster with Adriana Karembeu hanging in the international terminal of Atatürk Airport With a decision of the Governorship of Istanbul in 2003 had been removed.

Zeki Başeskioğlu, who responded and opposed this situation, said that he had fought to put the poster up again after three years. he had won.

Zeki Triko, who found a clever solution to respond to the censorship he was exposed to, uses vegetables this time!

Even though their posters hang in twenty countries that he could not remain in his own country said Zeki Başeskioğlu…

Zeki Triko, which with the smart decisions it has made since its founding, successfully emerged from all difficulties after a while due to financial problems started to shrink.

in 2021 Zeki Triko, who went bankrupt, left an unfinished story…

By Zeki Triko’s BRG Tourism Travel Agency was purchased under the same name in recent months and production and promotion started. is known. We hope that this brand, which has proudly represented its country in the world, will be seen as a value by its new owner and will be taken to the places it deserves.