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Why did Goldas, the shining company of a time as ‘gold’, disappear?

  • October 14, 2023
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in 1993 Founded by Yalınkaya Group in Merter, Istanbul, Goldas continued its commercial activities as a subsidiary of Goldart Holding in the following years. so that mining, refining,

Why did Goldas, the shining company of a time as ‘gold’, disappear?

in 1993 Founded by Yalınkaya Group in Merter, Istanbul, Goldas continued its commercial activities as a subsidiary of Goldart Holding in the following years. so that mining, refining, manufacturing and marketing It was active in every phase of its products, including

Goldas has grown rapidly since its founding in 1993 and has achieved many industry firsts. Focusing on quality first, the company was the first brand in the Turkish jewelry industry to receive the ISO 9001:2000 quality certificate and not long after its founding, in its early years. It started exporting to many countries.

In 1999, Turkey The first jewelry company to go public Goldas, the first Turkish jewelry company listed on foreign stock exchanges, has proven itself so well with its success that even foreign investment companies are preparing reports on Goldas and promoting Goldas. with the highest marks was appreciated.

Goldas, which over time became the leading brand of its sector, proudly represented our country abroad.

gold

Besides being the first brand with a retail chain in the jewelry industry in Turkey, to retail chains abroad It was the first brand to have this.

so that England, America, Germany, Russia, United Arab Emirates, Thailand, South Africa, China, Hong Kong and Ukraine They had representatives in countries like.

Also in 2004 To the London Precious Metals Association Goldas, which became a member, was known as the first Turkish company to become a member of this organization.

The brand took innovative steps in its commercial activities and signed a licensing agreement with Walt Disney and Warner Bros.

goldas store

Goudas, The Lord of the Rings movie and Walt Disney characters He signed an agreement to design objects such as jewelry and offered these designs for sale at home and abroad.

Goldas’ growth strategy was used as a case study at universities in America!

According to Hürriyet news in 2003 Prof. Dr. Sue Greenfeld, He stated that Goldas is a dynamic company and that he would present a case study on its growth objectives to his students as part of his course.

Goldas, a highly innovative company, did not lag behind in its use of technology.

goldas store

Goldas, the first brand to use CD catalogs at the time, was also active in the jewelry industry. It was the first brand to engage in e-commerce.

Production activities set up With R&D laboratory By supporting Goldas, it has achieved rapid growth over the years thanks to the bold and innovative steps it has taken.

So why did Goldas, once the leader of his industry, disappear from our lives?

society in general

In 2008, Societe General, a French-based bank, donated Goldas Because of 15 tons of gold filing a lawsuit; He takes the first step towards the problems that Goldas will experience.

The bank said the gold they gave was in the currency of that period. 500 million dollars They filed a complaint with the Bakırköy Public Prosecutor’s Office because it was of that nature and they could not receive any payment or news about this gold. with qualified fraud He filed a lawsuit accusing him.

Then the company was gutted These claims by Societe General, which also alleged that the company was involved, were investigated by the CMB and following the investigation, a criminal complaint was filed against the company directors.

In other words, the emergence of this lost gold problem, which extinguished the shining star Goldas, was a serious problem for the brand. It changes the course of things significantly.

The case regarding the 15 tons of missing gold leads to other matters.

commercial bank

Later, other creditors, mainly The Bank of Nova Scotia and Commerzbank International SA, filed suit against Goldas and filed a lawsuit against Goldaş. It started to get worse.

Goldas, left alone with major lawsuits, financial problems He started living and offered some of his shares for sale.

Due to the ongoing lawsuits and the deterioration of the business, Goldaş placed on the stock exchange on the supervisory market However, at the end of this process, Goldas was sued, even though Goldas had filed a bankruptcy stay lawsuit, as a result of the lawsuit filed by Commerzbank. In 2013 the company was declared bankrupt.

The case between Societe General and Goldas is decided in favor of Goldas after many years!

society in general

According to Hürriyet’s report, the case, which has been ongoing in England for nine years due to the agreement between the two parties, was decided by the English court in 2017. Societe General will pay compensation to Goldas and small investors to claim their rights by taking legal action It has resulted in a decision to.

As a result, the story of Goldas, which rose like gold, is the story of both itself and its investors. with a sharp decline It is over.

Source: Hürriyet, Vatan

Source: Web Tekno

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