TikTok Establishes Partnership with UEFA Women’s EURO 2022 (Photo: Cocktail Marketing)
recently TikTokShort video on social network, Confirmed partnership with UEFA Women’s Euro 2022Like him Hashtag #legendaryWhich is intended Promote competition and make it more visible to the public.
“Hashtag #LegendaryWhich is the starting weapon Spanish Football Spanish Holiday“, – says in the press release of the platform.
Spain has seen excellent examples when players manage to overcome themselves, which is why the platform calls on the community to unite. Support, inspire, share and comment on the latest developments in women’s football.
Users can access exercises taken by TikTok Live cameras. ” On the next 20 May At 19:15 (GTM + 2) you can watch live and exclusively FC Barcelona TikTok Profile (@fcbarcelona) Training Before the UEFA Women’s Champions League final So you do not miss any details.
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In Support for women soccer TikTok has launched various campaigns in support of sports and sports Increases detection That they have within the platform. “It happened A meeting place for all sports fans in Europe. “
They were released earlier Hashtag #womeninsports Which is already almost accumulated Billion views In a social network. Keep in mind that some videos will be re-uploaded to other social media platforms.
In Spain, the hashtag was used to express interest in supporting young athletes #Play like girlsIn which gamers build Deina Castellanos (@Queendeyna) Or Virginia Torretsila (@ Virginiatr14)Who upload authentic, creative and original sports content to their account.
With this hashtag you can find free style profiles like Lia Lewis, Which inspires young people to play. The tag has been used a thousand times.
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As mentioned above, the short video platform recently announced its global partnership with UEFA Women in 2022. The sponsor is for the second year in a row.
The platform assured that their goal is to popularize this summer’s competition and that users from all over the world can see it equally and assured that in recent years they have There has been an increase in coverage and participation of women in sports.
Guy-Laurent Epstein, UEFA Marketing Director, said: “We are delighted to continue working with TikTok, this time UEFA’s largest women’s Euro history.
“Ეartad The ever-growing TikTok football community Together with teams, fans, creators and associations, we look forward to this summer’s premier sporting event with a few The best players in the world Through unique, creative and engaging content. It’s an exciting time if you’re a football fan. “
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In addition to broadcasting special moments, it will be activated Thematic features such as CG effects, hashtag challenges, TikTok Lives and soundsPromotion of products and services in the community.
In addition, UEFA will give TikTok access to it Football Documentary Resources Library Developers develop their own content that is “highly engaging and innovative.”
It should be noted that following the partnership, UEFA Women’s Euro 2022 opened an official TikTok account ahead of the tournament before inspiring and entertaining the fans.
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