Netflix is joining, like Apple a few days ago, to We are celebrating World Availability Day, announcing several innovations aimed at improving the availability of its content. And it should be noted that on this occasion, the efforts are focused mainly on the international community, instead of exclusively on the English-speaking community, as is unfortunately common in many services and platforms.
And as we can read on the company’s official blog, Netflix will focus much of its efforts on extension of subtitles with descriptive sound (AD) and descriptive subtitles (SPS) in up to 30 languages, among them Spanish. It is, yes, a medium-term plan, because its intention is to start working on it and complete the main part of the project, the one that is related to the content that is already present on the platform, in 2023.
This term is understandable, yes, knowing how ambitious the project is, and Netflix has proposed to add this type of help to improve the availability of its content to the entire original Netflix catalog, ie. all own streaming service production. That would have meant only a small part of the platform’s overall content offer a few years ago, but because its catalog was empty of third-party content, it had to step on the gas in this regard.

As a result, currently a large part of the Netflix catalog consists of its own productions, and this is something that will only increase in the future. We must therefore logically understand that Netflix’s plans in this regard are not limited to the existing “Original by Netflix”, but also to all current and future productions that the company embarks on, except that in these cases the availability of Descriptive Audio and descriptive headlines could appear from the moment the content appears on the platform.
Additionally, Netflix also customizes platform tagging elements for this type of assistance to facilitate its rapid identification. Personally, this seems like a great success, as some icons on small screens can be difficult to see. If the new features make it easier for people with some type of visual impairment to identify them, it will undoubtedly mean a huge improvement in Netflix’s user experience.