We know that one of the most important things for brands is to be remembered. The way to achieve this is basically by capturing the attention of consumers. To attract attention; Brands that closely monitor the agenda to ensure that consumers talk about the creativity and quick wit of the brand in question can use current events in their advertisements.

Of course, it is important for a brand not to stay away from the agenda and current situations. But considering that we now live in a technology age where information sharing is virtually unlimited; We must also say that brands must be very meticulous in every step they take. It is precisely for this reason that brands that sometimes overlook things unfortunately meet a sad end. It can provoke reactions that even lead to lynching.

Let’s start with the Dardanel advert referencing the match between Italy and Turkey.

Before the Turkey-Italy EURO 2020 match “we’ll put it in pasta tonight” Dardanel, who shared a message with the message, deleted the message after the reactions he received, explaining that this message had escaped their attention and that they had severed their relationship with the agency that prepared the message.

I’m sure some of you have gotten tired of tuna pasta.

An attempt is being made to set the agenda not only with advertisements, but also with new products. McDonald’s was very disappointed in this regard.

We know that this is the most important issue on Türkiye’s agenda lately decline in purchasing power.

McDonald’s will also be aware of this issue as it was inspired by Patso a while ago. affordable He created a potato wrap menu.

However, the brand did not think about what emotions this new product could evoke among Turkish consumers, and after a while, after the responses it received, withdrew the product and its advertising.

Teknosa, which used the image of a table with wine in the visual of its special Ramadan campaign, also received its share of criticism.

Ülker’s advertisement for April 1 was also taken off the air after it received a huge response.

In the advertising broadcast as animation, after images of someone being bullied under the name April 1st joke, “the time of reckoning is approaching”, “I will have surprises for you”, “pain will find you”, “this is what it takes to be a little brother” There were expressions like.

Peoples looks like bullying Disgusted by these images and style, the commercial was criticized and received a great response.

Company officials, who apologized after the backlash, actually said that in the ad April Fool’s jokes reflect reality However, they pulled the ad saying it was not their intention to create such a perception. It was also criticized for containing political references. The comment is yours…

Hasbro, known for its board games, provoked reaction with its New Year’s ad for calling for rape.

In advertising “You too will be happy when you hear it”, “You too will relax after giving up what you have”, “Don’t be afraid when you see the bill, you will enjoy it too”, “You will have fun too in one way or another” In addition to the occurrence of these types of expressions, it is widely recognized that the people in the advertisement say these words in a very suggestive and offensive manner. insinuation of rape It was found disturbing and criticized for its content.

Believe me, we were surprised why a toy brand would air such a commercial to encourage playing board games at home on New Year’s Eve.

The commercial in which Kendall Jenner puts an end to the whole racism problem by handing a Pepsi to the police is another one.

In this ad, set in an environment reminiscent of Black Lives Matter protests, Kendall Jenner explains Handing Pepsi to police officer It helped calm things down.

Because he downplayed the Black Lives Matter protests and the issue of racism. The criticized advertisement was taken off the air after major reactions.

Burger King, which said, “Women’s place is in the kitchen,” received a great response as it tried to grab attention. And on Women’s Day!

First “A woman’s place is in the kitchen” Shared by Burger King “If they want to, of course. Only 20% of chefs are women. “We are committed to changing the gender balance in the restaurant industry by giving our female employees the opportunity to pursue a career in the culinary industry.” He kept sharing, and then “We are proud to launch a new scholarship program that will help female Burger King employees realize their culinary dreams.” He completed his message by saying.

Although they wanted to herald a positive initiative, their first post to draw attention received a huge response.

We hope that Snapchat, which turned a sensitive topic like violence into a game, has learned its lesson.

Those of you who know the foreign magazine will be aware of the incident between Rihanna and Chris Brown. violence remembers the incident.

Snapchat “what do you prefer?” to its users in the context of a game called Hitting Rihanna vs. Hitting Crish Brown He sent a game for them to choose between

This situation was criticized by both Rihanna herself and the users who saw this game. turning violence into a mockery It was described as such and provoked a huge response.

Okay, but what does using a shower gel with the same shape as our body type have to do with loving our body type, dear Dove?

After the recent spread of views that emphasize that people should love themselves as they are, Dove must have wanted a piece of this pie. Bottle designs that symbolize different body types had launched it.

However, consumers found this quite disturbing and criticized the brand. because it categorizes women They criticized.

Honey Birdette, a luxury underwear brand, said in its New Year’s ad that Sinterklaas would be a bit busy that day.

in advertising ‘We’re going to give Santa Claus the day off. Sorry guys” The brand, which delivered the message and then presented images of Santa Claus having fun with models wearing the brand’s underwear, received a great response, especially from families.

There was a huge response from families who wanted the ad removed because they didn’t want their children to see it The brand did not take a step back.

As a result, we can understand the importance of staying on the agenda when we look at it from the perspective of both brands and consumers. However, when we see these ads, one of the most basic questions that comes to mind is; Is it worth crossing some sensitive lines to stay on the agenda and be talked about?