If you’re using TikTok or Instagram, at some point you’ll see a sign indicating that the video was edited using CapCut. If you are not one of those who produce video content for these networks, you may not have paid attention to it, but if you are one of those who do, it is very possible that it not only gives importance but also has taken its place. Your previous video editor.

CapCut is another app from ByteDance, the creator of TikTok: a wonderfully simple and easy-to-use video editor… but extremely versatile and with endless options.

In 2022, it will be the fourth most downloaded application in the world.

sweet spot

According to mobile development market consultancy AppTopia, Only three apps managed to surpass CapCut in global downloads in 2022: TikTok itself, Instagram and WhatsApp.

Gone are others like Snapchat, Telegram, Facebook, Spotify or popular games like Subway Surfers and Stumble Guys. The latest unofficial data on monthly active users is available at: TechNode 200 million in March this year.

Its growth is linked to the success of TikTok, Instagram and YouTube, but above all it is linked to its brother, who was the first person to blow it up. Actually in the beginning CapCut wasn’t even called that but JianYingand was very popular in China. It changed its name to its current name in 2020, when it started its international expansion, which has exploded especially in the last year.

TikTok’s virality is also CapCut’s virality: Those who use one of its endless templates to create effective videos simply leave a linked sign in the video’s footer. This way other users can go directly to that template and use the texts, sounds, transitions from there. stickers, effects, filters, etc. It’s a brutal example that explains a significant part of the growth of this practice.

This also explains why CapCut, a video editor, has over 13 million followers on TikTok; This is a figure that many big brands cannot even dream of.

And this is not just limited to its convenience and good position as TikTok’s sibling: since its videos can be exported for use on any platform, it has gained many followers without needing TikTok as a target. This is a great video editor that is extremely versatile, yet very easy to use.

Unlike professional desktop editors such as Final Cut Pro, Adobe Premiere Pro, DaVinci Resolver and company, CapCut achieved its success by working only from a smartphone, although it has made the transition to the desktop and is also available for free. with some paid premium features.

CapCut has found its place The sweet spot between great results and no technical knowledge required. Thanks to its templates designed from scratch for mobile environments and its simple interface, it allows you to achieve more convincing results in a short time. And that’s how well things are going. Alternatives like InShot, the usual leader in mobile video editing, have been eclipsed by CapCut.

And TikTok already has an integrated video editor, like Instagram and company, but with much more basic functionality. CapCut was positioned between itself and desktop applications, but its sophistication and ease of use left many creators feeling the need for nothing more.

RESTRIC Act threat

On the B-side of the album ByteDance’s privacy and security concerns extend to CapCut proportion of its users, particularly in the United States. ByteDance itself has already had to admit to some practices of spying on its users.

There’s more: Biden showed his support for the RESTRICT Act (an acronym for ‘Emergency Restriction of Security Threats to Information and Communications Technologies’) at the beginning of the year.

This measure would make it possible to ban TikTok in the United States and, in fact, was created specifically to make this scenario possible, following various signs of concern about the rise of a Chinese app on American soil.

It remains to be seen whether losing the US market will deal a serious blow to ByteDance’s finances and reputation, and to what extent it will have a knock-on effect for other regions such as the European Union. How does this affect CapCut? and whether the TikTok ban could be extended to it as well, since it comes from the same company and there is a certain connection between both apps.

For now, we continue to dance with TikTok and apply CapCut effects.

Featured image | Xataka, Mockuuups Studio.

in Xataka | TikTok is on the verge of introducing a “For You” unprecedented in its history. Reason: European Union.