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You may experience a bit of a shock when you learn that these brands that are thought to be local and national are actually foreign!

  • October 21, 2023
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Although these products, which we often buy in our daily lives, resemble Turkish brands in appearance and name, In fact, from the beginning they belonged to foreign companies

You may experience a bit of a shock when you learn that these brands that are thought to be local and national are actually foreign!

Although these products, which we often buy in our daily lives, resemble Turkish brands in appearance and name, In fact, from the beginning they belonged to foreign companies or were later sold. Sometimes we even adopted these brands to the point where we wanted to believe they were “household goods, made in our country.”

This list will surprise you immensely. where the brands come from and we explained one by one who founded it:

Atasun Optik, one of the leading names in the eyewear industry, is actually a brand that belongs to the Netherlands-based company GrandVision.

Atasun Optical

Atasun first entered the sector in 2007 by purchasing 60% of Fahri Kuz Optik. By taking over 100% of the company It spread quickly in Turkey.

Source: Economist

ACE, which occupies an important place in the cleaning sector in Turkey, is actually a brand of the Italian company Fater.

Ace bleach

Fater is Protector & Gamble (P&G) and Gruppo Angelini A joint venture. The products are sold in more than 50 countries.

Source: Kariyer.net

This is perhaps the brand that will surprise you the most: Damla Su is actually a brand associated with the Coca-Cola company.

Drop of water Coca Cola

Damla Su, which we often see in markets with the spring water it buys from Bursa, was founded in 2007. Origin from the United States It was marketed by Coca-Cola Company.

Source: Hurriyet

Yedigün, seen as Fanta’s biggest rival, is actually a brand of PepsiCo.

Yedigün carbonated drink pepsi

Yedigün in Turkey and in other countries known as Mirinda The drink is one of the most consumed soft drinks in Turkey. Yedigün, who was originally of Spanish descent, later moved to the United States in 1970. from PepsiCo passed.

Source: Suntory Pepsico

Sebamed, which has gained its own shelves in pharmacies with its products with natural content, says Dr. A German brand founded by Heinz Maurer.

Brand Sebamed

With special products and shampoos for sensitive skin The well-known brand is actually the sales company of the German company Herzpunkt Pharma GmbH and Maurer Pharma GmbH.

Source: Sebamed

Yumoş, which is still an indispensable softener for many of us even though prices have risen recently, falls under the British Unilever PLC.

Yumoş softener

The brand entered the Turkish market in 1986. With its unique name in Turkey It is considered a domestic brand by many people.

Source: Unilever

The brands we mentioned above were foreign-owned brands from the beginning; Now let’s take a look at the 9 brands we sell:

Let’s start with the most famous: although the foundation of Hacı Şakir dates back to Crimea, it actually comes from Türkiye.

Hacı Şakir soaps

A brand founded by Hacı Ali Bey in 1889 in Kazan, Crimea. The brand of Hacı Ali Bey, who later migrated to Istanbul with his family in 1915, by Atatürk It was adopted in 1927 under the name “Sabuncuzade Şakir and Mahdumu”. in 1999 to Colgate sold.

Sources: Hürriyet, Anadolu Agency

Akmina Mineral Water is now part of the French brand Danone.

Akmina mineral water

The company acquired Hayat Su in 1997 and 1999 Akmina mineral water and expanded its structure.

Source: Hayat Water

Algida’s biggest rival, Golf Dondurma, sold its majority shares to the Dutch IJsinvestment Company.

Gulf ice

Golf, which has conquered a place on the market since 1998, remained a Turkish brand for a long time, but the majority share became He transferred it to the Netherlands.

Sources: Natura Food, MONEY

Peyman, one of the first things we think of when we talk about nuts, was sold to the British company Bridgepoint Group.

Peyman Nuts

The company, which was formed in 1995 from the merger of three dried nut companies, acquired all shares in 2017. to British company sold.

Source: CNN Turk, Peyman

Tekin Acar Kozmetik, the cosmetics company that went bankrupt in 2020, was acquired by the French brand Sephora in 2017.

Tekin Acar Cosmetics

The cosmetics giant, founded in 1979 by famous businessman Tekin Acar, was founded in 2017. To the French LVMH Holding sold.

Source: Invest, Bigpara Hürriyet

Cevahir AVM, one of the most popular and largest shopping centers in Istanbul, was built by the British Kuwaiti company St. Sold to Martins Property.

Istanbul Cevahir AVM

The mall, a partnership between the Istanbul Metropolitan Municipality and Cevahir Holding, was built in 2006 at a cost of $750 million. Sold to the Ministry of Finance of Kuwait.

Source: Bigpara Hürriyet, CNN Türk

Yudum, which was sold to Saudi Arabia-based company Savola Gıda in 2007, is no longer a “local product, a product of the country”.

Drink fat

Yudum was founded in 1975 by Komili and later incorporated in 1995. was sold to Unilever. However, 16 years ago Savola bought the brand for $53.3 million.

Source: National Newspaper, food detective

Yapı Kredi Sigorta and Yapı Kredi Emeklilik are among our sold companies.

Yapı Kredi Allianz

In 2013 by the German insurance giant Allianz 93.9% of the shares It was bought for 684 million euros.

Source: Allianz

The National Commercial Bank of Saudi Arabia bought 60% of the shares of Türkiye Finans Katılım Bankası.

Turkiye Finans Katılım Bankası

The bank in 2007 1 billion 80 million dollars He transferred his shares.

Source: Bigpara Hürriyet

Which brand or company has surprised you the most? We are waiting for your answers in the comments!

Source: Web Tekno

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