Blizzard is well known for their marketing campaigns when it comes to promoting their games and giving away games PC Diablo IV “cooled by real human blood” It’s quite a claim. It also has its altruistic point, which is always appreciated in the world we live in.

Last week saw the start of the second season of Diablo IV, ‘Season of Blood’, which, as its name suggests, has blood as the main protagonist thanks to its new vampire mechanic. As a celebration, the production company launched a campaign called Blood Harvest with which he hopes to obtain blood donations, which are needed every day in all hospitals in the world.

Blizzard aims for players to contribute in total 666 liters of blood (another nod to Diablo). The number of players in the action and role-playing game does not seem many, although the campaign is reserved for users in the United States. If they donate enough money by November 20th, all players will benefit because the studio Unlocks general game elements, weapons, armor and crimson-coated rider cosmetics that unlock after reaching 33%, 66% and 100% donations.

Donate blood 🩸 unlock loot ⚔️

Donate blood at your local clinic to help unlock it
in-game rewards for everyone #DiabloIV players.https://t.co/YfNO0kkQKr pic.twitter.com/15f3ducDCl

— Diablo (@Diablo) October 20, 2023

PC Diablo VI cooled by royal blood?

Once 666 liters of blood was reached, the company unlocks lottery from PC Diablo IV (US players only). An enthusiast desktop that will feature an NVIDIA GeForce RTX 4090 graphics card, an Intel Core i9-13900K processor, 64GB of DDR5 RAM, and storage with a 3TB NVMe M.2 Gen5 SSD.

This computer uses all-in-one finishes red/black color palette in purest ‘Blood Season’ style, although the coolest thing will come from its liquid cooling system, partly of royal blood, according to the company. We assume it will be purely cosmetic, but that being said, Blizzard does a good job with marketing campaigns.

And ‘Season of Blood’ didn’t start off in the best of circumstances, with a broken objective and reward system, no cross-play options, and a battle pass system that didn’t allow players to earn rewards. Fortunately, they dealt with the fixes early and well, and Diablo IV’s season is progressing adequately.

If you haven’t played it and want to, please comment that there are currently interesting discounts on all versions on Amazon.