According to Bloomberg’s Mark Gurman, Apple is likely planning a Mac launch event on Monday, October 30, or Tuesday, October 31. The well-connected reporter’s prediction is apparently based on information from sources familiar with Apple’s plans, as well as the fact that some current Mac models are unavailable online and in Apple retail stores.
Gurman notes that Apple is facing delivery delays until mid-November for some configurations of its 24-inch iMac, 13-inch MacBook Pro, 14-inch and 16-inch MacBook Pros. This delay of several weeks is in itself “a clear indication of this” Something It needs to happen,” says Gurman.
Another reason the reporter believes the Mac announcement will happen next week is that Apple’s earnings report is scheduled for Thursday, November 2. The company last published its quarterly results in November 2018 and then unveiled the new iPad and Mac on October 30.
Gurman believes the most likely Mac to be announced this month is the new 24-inch iMac. The current iMac hasn’t been updated in more than 900 days and is the only model in Apple’s Mac lineup that still uses the M1 chip. He also believes we have a chance to see new 14-inch and 16-inch MacBook Pro models. This might be a bit surprising, considering Apple doesn’t update its premium MacBook Pros until January 2023. However, as Gurman points out, “an additional update in the same year is unusual, but not unthinkable.”
The Reporter’s latest report doesn’t reveal much about what improvements the new iMac will bring, but it has previously said that Apple’s next iMac will ditch the M2 and instead adopt the rumored new M3 chip that will bring performance and efficiency improvements.
When it comes to the 14- and 16-inch MacBook Pros, Gurman said he doesn’t expect any major changes other than new processors, but his latest report didn’t mention any special offers. Gurman said earlier this month that the new 14-inch and 16-inch MacBook Pro models with M3 Pro and M3 Max processors will likely be released between early and spring 2024. Gurman may not be playing it safe with his latest predictions, which will likely lead to speculation that an iterative update for the M2 Pro and M2 Max will arrive this year.
Finally, Gurman says the new MacBook Pro models may include “minor display improvements.” It is noteworthy that lately DigiTimes He said Apple will launch new 14-inch and 16-inch MacBook Pro models with more efficient mini LED displays by the end of the year. DigiTimes report It was initially met with skepticism due to its estimated launch time, but it may have made more sense considering Gurman’s recent predictions.