First it was Twitter, and then the social networks Meta, Facebook and Instagram went from a 100% free service for users to offering a mixed model in which free accounts are maintained, but payment accounts are also offered which in all cases are characterized in particular by granting the status verified, i.e. proving (at least supposedly) that the user is really who he claims to be.

This system is, at least on Twitter (I have no direct references on Instagram and Facebook in this regard) an absolute disaster. When a verified person connected with Twitter Blue, we already had reports of hundreds of impersonations, which in some cases caused real chaos. It is true that the social network has implemented some measures to prevent this type of abuse, but even today it is possible to find accounts that are clearly not what they say they are, but still show a blue verified check.

Meta, like Twitter, Now you are looking for a way to attract more users to your verification program from Facebook and Instagram. As you may remember, this was originally announced earlier this year and launched in Spain last July, and initially, because of what it offered, it was clearly aimed at companies and professionals who use their Instagram profiles as a communication tool. .However, and probably following Twitter’s lead at this point, it seems their aspiration is to reach more users with this subscription model.

So as we can read in TechCrunch, Instagram is now testing a feed that only displays content from verified accounts. This test was confirmed by Adam Mosseri, the director of the social network, who states that they are “Mrstealing the way people can explore your Instagram feed and reels just by going to Meta Verified accounts […] We’re exploring this as a new way for people to control and a way for businesses and creators to emerge.«.

On paper, this approach might make some sense, and whether it’s more or less useful will of course depend primarily on the fervor the Meta puts into it. ensure the credibility of your verifications. Now, as an Instagram user for many years, I think the feeds are richer when they’re not limited to a few accounts in a row. And when it comes to favoring verified over others, I mention Twitter again and how that policy has further warped the platform.