Things that interest Ukrainians on Viber

Survey results showed that interaction with the app is not limited to conversations with loved ones. They spend most of their time communicating with family and friends, but they also use messenger for work and other needs.

• 44% of Ukrainians spend most of their time texting with family and friends.
• 25% of survey respondents use it to read news.
• 7% of survey respondents stated that there is communication in business conversations.
• 5% communicate in group chats (student, student, home or apartment chat, etc.).

“Why do you spend the most time on Messenger?” The answers to the question were distributed as follows:

• Communication with family and friends – 44%;
• Viewing news takes the most time – 25%;
• I communicate mostly at work – 7%;
• Group chats related to education: student or student – 5%;
• Entertainment content and/or hobby channels – 4%;
• Group chats with neighbors – 1%;
• Self-education: found many interesting channels for learning – 1%;
• I mostly contact business and service support services – 1%;
• None of the above, I spend almost no time on messengers – 12%.

It is worth noting that in June 2023, Rakuten Viber conducted a survey to find out how much time Ukrainians spend on the phone and how often they read the news. 39% of respondents spent 4-6 hours on their smartphones, while another 35% spent 1-2 hours. Additionally, one-third (27%) of respondents check the news at least once an hour, and 41% check the news once or twice a day.