One of the most important revenue channels for technology giant Google is advertising revenue. The company’s quarterly reports also confirm this; Google generates billions of dollars in advertising revenue every month. Now in artificial intelligence-based searches Google also plans to use ads in different ways.

Speaking at the end of the third quarter investor meeting Alphabet And Googling CEO Sundar Pichai stated that they plan to test advertising models for Google’s artificial intelligence-powered search engine, which it calls SGE (Search Genative Experience).

Google is preparing for transformation

Pichai said they have experienced transitions like this before: adapt to change While he said it was nothing new for the company, he also said they felt quite comfortable. According to Pichai, he also underlined that it would be profitable to direct users to the right experience, both on the organic side and on the advertising side.

Google announced its artificial intelligence-based search experience at this year’s Google I/O event. Features first in America It was commissioned and later expanded to include Japan and India.

On the other hand, no statement was made about what kind of format Google would develop. CBO of the company Philip Schindler, advertisers will continue to reach potential buyers throughout the search process. While Google had revenue of almost $77 billion according to its latest quarterly report, this revenue had not yet been achieved $59.65 billion It came from advertisements. In addition, short film views reached 70 billion during this period. Google is also planning new advertising models in this area.