How Amazon’s new artificial intelligence revolutionized advertising with engaging visuals.
October 26, 2023
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Driven by the need to improve user interaction and announcement performance, Amazon recently launched a new solution that promises to remove the creative barrier to additions by leveraging
Driven by the need to improve user interaction and announcement performance, Amazon recently launched a new solution that promises to remove the creative barrier to additions by leveraging the power of artificial intelligence (AI). rendering Additionally, use them and when you use them.
Arguments of the article:
A balzo in digital broadcast
In the last two years, data science, analytics and artificial intelligence have not been a major guide to the effectiveness of digital publications. Despite this progress, a study conducted by Amazon in March 2023 found that 75% of advertisers who were unable to create successful campaigns Creating broadcast content and creating a creative format to achieve great success.
Amazon al servizio degli insertionisti
Because we were insulted, Amazon Ads has launched a solution in beta for creating images using generative AI technology. This solution is designed to: Adding a fictional product regarding the performance of the announcement. For example, an advertiser might have a single image of their product on a white background, such as a toaster.
When you have a position within a contextual lifestyle – with a bancone della cucina, a cornet – in an announcement, I This provides a 40% superior click-through rate compared to the product standard.
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See: Amazon: When we arrived in Italy by plane. Ecco quando
How does it work?
Plugins in the Amazon Ads console, you just selected their product and clicked on it breeds, with a tool that uses generative AI to provide a series of images based on product details in a matter of seconds. things you can imagine prompt for excellence in testingIt is possible to quickly build and test various versions to optimize performance.
I benefit from gli embeds on Amazon
This solution is useful for small and large additions. allowing those without internal capacity or agency support to create visuals more easily branding, and supporting the brand tempo, is constantly making various changes to always be creative and efficient. In fact, the rendering ability is easy to use and requires no technical skills.
John Wilkes is a seasoned journalist and author at Div Bracket. He specializes in covering trending news across a wide range of topics, from politics to entertainment and everything in between.